Director, Global Brand Marketing (Hybrid Role - New York)

The posting, as Olaplex wrote it

OLAPLEX, a category-defining leader in prestige hair care, continuously seeks talented individuals to join in our mission to transform foundational hair health and deliver great hair days today, tomorrow, and for years to come.

As the original bond builder, we are dedicated to fostering a culture that celebrates the bonds within our teams. OLAPLEX elevates individuals from all backgrounds with the belief that together we can unlock the full potential of science to extend the health, life, and beauty of hair for all.

About the Role

The Director, Global Brand Marketing – Wash Care is a strategic leader responsible for the end-to-end category management of Olaplex’s most foundational and high-volume product portfolios. This role bridges the gap between high-level brand vision and tactical execution, overseeing the strategic roadmap for our core wash care range.

Reporting to the VP, Global Brand Marketing, the Director serves as the primary architect for category-specific growth, ensuring that scientific innovation is translated into market-leading storytelling. This leader manages a direct report and collaborates across the organization to drive global relevance, commercial performance, and long-term loyalty within these critical categories.

Global Brand & Category Leadership

• Strategic Roadmap: Define and drive the multi-year global strategy for the Wash Care categories, ensuring alignment with Olaplex’s overarching master brand goals and financial targets
• Portfolio Stewardship: Lead the lifecycle management of core franchises (e.g., No.4, No.5) while expanding the portfolio through targeted innovation
• Innovation Pipeline: Act as the lead marketing partner for R&D and Product Development to influence the three-year innovation pipeline, ensuring future launches are rooted in consumer insights and white-space opportunities
• Positioning & Claims: Lead the development of sophisticated product positioning and competitive claim substantiation, ensuring every product in the portfolio maintains a clear, science-backed "reason to believe

Global Campaign Leadership & Execution

• Campaign Architecture: Lead the creation of 360-degree global category campaigns, ensuring a balance between scientific authority and emotional resonance to drive both brand equity and conversion
• Messaging Frameworks: Oversee the development of global messaging hierarchies that translate seamlessly across retail, professional, and digital channels while maintaining brand consistency
• Cross-Functional Orchestration: Drive alignment between Creative, Media, Education, and Communications to ensure category launches are cohesive and high-performing
• Global Toolkits: Oversee the delivery of best-in-class global marketing toolkits, empowering regional teams (North America and International) to execute with excellence and local relevance

Innovation & Commercial Integration

• Upstream Partnership: Collaborate with Innovation and R&D at the concept and feasibil

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one who will bring all their expertise, learn, and grow with us.

Our Total Rewards

The annual base pay for this position is $160,000 - $180,000 with eligibility for an annual bonus. The actual base pay will vary based on factors such as qualifications, years of relevant experience, skill level, functional expertise, certificates or other professional licenses held and geographic location.

• Competitive compensation
• Work/Life Balance: Flexible paid time off, 11 paid holidays, and flexible work schedules
• Wellness: Company Contribution to Medical, Dental, and Vision Insurance for Employees and their Families, Company Paid Employee Life Insurance, Optional additional Life Insurance, and Short and Long-Term Disability Coverage Options
• Parental Leave: Up to 18 weeks for birthing-parents and up to 10 weeks for non-birthing new parents
• Financial Well-being: Roth and 401k plans: 100% match up to the first 4% and is immediately vested
• Professional Development Reimbursement Program: Career development is as important to us as we know it is to you!
• Our culture has an “attitude of gratitude” and a shared passion for our brand. Join our Bond Builder DEI committee to play a role celebrating DEI at OLAPLEX
• Products: Twenty (20) free products per year, plus a friends and family discount

Our Commitment to Diversity, Equity, and Inclusion

Our mission is to create a culture that celebrates our bonds by embracing, elevating, and empowering individuals from all backgrounds.

OLAPLEX is proud to be an Equal Opportunity Employer. We do not discriminate based on race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other characteristics protected by state or federal law or local ordinance.