Director of Trade Marketing & Events, Pro Americas

The posting, as Olaplex wrote it

OLAPLEX, a category-defining leader in prestige hair care, continuously seeks talented individuals to join in our mission to transform foundational hair health and deliver great hair days today, tomorrow, and for years to come.

As the original bond builder, we are dedicated to fostering a culture that celebrates the bonds within our teams. OLAPLEX elevates individuals from all backgrounds with the belief that together we can unlock the full potential of science to extend the health, life, and beauty of hair for all.

About the Role

The Director of Trade Marketing & Events, Pro Americas is a strategic leader responsible for creating and driving the experiential and trade marketing vision for the professional channel. This role owns the end-to-end, 360 full-funnel trade marketing strategy—from high-funnel awareness events to low-funnel conversion and advocacy—specifically optimized for the pro-funnel (distributors, salons, and stylists).

Additionally, this leader will oversee the strategy for North American professional trade shows and experiential events, directly managing and mentoring the team to deliver world-class brand experiences. As a key organizational leader, you will provide critical thought leadership and strategic cross-functional collaboration with counterparts across Global Brand Marketing, Communications, and Global Education to ensure unified brand expressions and robust go-to-market (GTM) execution.

Strategic Leadership & Full-Funnel Execution

• 360 Full-Funnel Strategy: Architect and steer the comprehensive 360 trade marketing strategy across the North American professional channel, maximizing touchpoints across the entire stylist and distributor lifecycle
• Go-To-Market Architecture: Lead the development and execution of holistic, high-impact GTM commercial plans for new product innovations, promotions, seasonal events, visual merchandising, and digital commerce activations in the pro channel
• Global to Regional Translation: Serve as the strategic bridge transforming global brand visions and campaigns into commercialized, channel-specific realities that resonate with salon pros and distribution networks
• Commercial Joint Business Planning (JBP): Drive high-level strategic alignment with key pro partners, leading the marketing strategy for monthly business updates, line reviews, and joint-business planning sessions
• Budget & ROI Ownership: Oversee the professional trade marketing and events budget, establishing robust KPIs, evaluating campaign and event profitability, and continuously optimizing financial allocations to ensure peak business performance

Experiential Events & Trade Show Leadership

• Trade Show & Event Strategy: Collaborate with VP of Pro Sales, Americas, and the VP of Global Education to set the overarching strategic vision, calendar, and execution blueprint for all North American B2B trade shows, industry events, and stylist activations
• Experiential Brand Presence: Elevate the brand's physic

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one who will bring all their expertise, learn, and grow with us.

Our Total Rewards

The annual base pay for this position is $165,000 - $185,000 with eligibility for an annual bonus. The actual base pay will vary based on factors such as qualifications, years of relevant experience, skill level, functional expertise, certificates or other professional licenses held and geographic location.

• Competitive compensation
• Work/Life Balance: Flexible paid time off, 11 paid holidays, and flexible work schedules
• Wellness: Company Contribution to Medical, Dental, and Vision Insurance for Employees and their Families, Company Paid Employee Life Insurance, Optional additional Life Insurance, and Short and Long-Term Disability Coverage Options
• Parental Leave: Up to 18 weeks for birthing-parents and up to 10 weeks for non-birthing new parents
• Financial Well-being: Roth and 401k plans: 100% match up to the first 4% and is immediately vested
• Professional Development Reimbursement Program: Career development is as important to us as we know it is to you!
• Our culture has an “attitude of gratitude” and a shared passion for our brand. Join our Bond Builder DEI committee to play a role celebrating DEI at OLAPLEX
• Products: Twenty (20) free products per year, plus a friends and family discount

Our Commitment to Diversity, Equity, and Inclusion

Our mission is to create a culture that celebrates our bonds by embracing, elevating, and empowering individuals from all backgrounds.

OLAPLEX is proud to be an Equal Opportunity Employer. We do not discriminate based on race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other characteristics protected by state or federal law or local ordinance.