Social Content Writer (Brand Journalist)

The posting, as OLIVER - APAC wrote it

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Job Title: Social Content Writer (Brand Journalist)

Role: Freelancer

Duration: 6 months

Location: Ho Chi Minh City, Vietnam

About the role

Working in true collaboration with our client Unilever, OLIVER U-Studio's goal is to be the leading agency partner for the development of stunning, effective, needs-based content and digital/social media campaigns.

We work cross-category, spanning Foods, Refreshment, Home Care and Beauty/Personal Care — some of the best-loved brands in the market, alongside a premium portfolio and exciting new brand launches. These brands sit at the forefront of contemporary thinking, using deep insight to drive digital strategy and content advertising, and they're committed to sustainability and brand purpose; which means every brief, regardless of scale, calls for real creative thinking.

What you will be doing

As a Social Content Creator (Brand Journalist), you're one of the engines behind that output. This role is copywriting at its base, but it goes further: you're not only writing content, you're creating it. That includes ideating, scripting and helping produce the high-volume, content-led ads and social assets our Unilever brands need to stay always-on.

We're looking for a true social native: fast, witty, flexible, and able to bring real range of variety, abundance and richness to how you think about, plan and execute content. And because of OLIVER's in-house agency model, you'll also need to be confident interacting directly with clients.

• Ideating and writing social-first content across formats (short-form video scripts, captions, carousels, stories and trend-jack contents) for Facebook, TikTok, Instagram and beyond.
• Producing high volumes of content-led ads and always-on social content for multiple Unilever brands, often in parallel.
• Adapting each brand's tone of voice for social-native, platform-specific execution (eg. By recognizing that what works on TikTok isn't what works on Facebook)
• Spotting and reacting to trends, memes and cultural moments quickly, finding brand-relevant angles before they go stale.
• Writing with strong channel-understanding: Knowing how each platform's algorithm, format and audience behavior shape what actually gets seen and engaged with.
• Partnering with other U-Studio creatives (designers, video edit

[…]
a plus, but the ability to quickly learn and adopt them is critical.

• At least 2 years of experience working with social agency
• Passion for and inquisitive about AI and new technologies.
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical.

Nice to have

• Experience working on FMCG, beauty or personal care brands
• Experience with short-form video scripting, filming or light editing
• Fluency in both Vietnamese and English, written and spoken

Req ID: 18926

#LI-D1 #LI-Hybrid

Our values shape everything we do

Be Ambitious to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learning and listening to understand

Be Results-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

Our recruitment process does not employ artificial intelligence for selection. We use AI to support efficiency and consistency, not to replace human judgement. Candidate evaluation and selection are conducted without AI-supported screening or decision-making. We are committed to a fair, thoughtful, and equitable experience for every candidate.

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.