Social Media Manager

The posting, as OLIVER - North America wrote it

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Social Media Manager

Location: New York, New York

About the role

You'll be the digital voice behind our brands' social presence, creating content that stops scrolls and starts conversations. Working at the intersection of content creation, community management, and performance analytics, you'll craft platform-specific strategies that grow followers, engagement, and conversion. We're looking for someone who lives and breathes social trends and platform nuances, finding innovative ways to insert our brands into cultural moments while building loyal communities. Success means developing thriving social channels that not only drive engagement and brand love but deliver measurable business impact through innovative, AI-enhanced approaches.

What you will be doing

Social Media Management

• Create and implement multi-channel social growth strategies with the support of the Senior Social Media Manager to drive increases in following, reach, engagement, and conversion, focusing on core channels Instagram, TikTok, and X
• Support execution of social strategy, using both traditional insights and AI-powered tools to drive efficiencies
• Develop TikTok-specific approaches to optimize performance, drive brand awareness, and engage new audiences in innovative ways
• Design social assets using Canva, CapCut (design work is light)
• Nurture brand communities with a "community-first" mindset—listening and responding to relevant earned and owned comments to drive engagement
• Track KPIs and deliver regular reports on channel performance with actionable recommendations
• Collaborate with content creators to develop winning social content for Instagram and TikTok
• Own and manage organic content calendars, including writing copy in brand tone of voice and creating briefs for content creators
• Lead community engagement on X and build share of voice for the brand, demonstrating in-depth knowledge of the platform and social communities
• Identify opportunities for the brand to surprise and delight its audience
• Manage and nurture a network of brand advocates, identifying key engagement opportunities in organic planning
• Increased knowledge on how to navigate controversial topics responsibly. Knowledge of the PR risks and opportunities associated with these types of stances.
• Int

[…]

• A passion for food and beverages
• Understanding of US cultural trends and how they influence social media engagement
• Experience with CPG brands preferred

Req ID: 18933

#LI-SP1 #LI-MIDSENIOR
At the time of this posting, the base salary for this position may range according to what's stated below. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package.

Salary Range
$80,750 — $90,250 USD

Our values shape everything we do

Be Ambitious to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learning and listening to understand

Be Results-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

Our recruitment process does not employ artificial intelligence for selection. We use AI to support efficiency and consistency, not to replace human judgement. Candidate evaluation and selection are conducted without AI-supported screening or decision-making. We are committed to a fair, thoughtful, and equitable experience for every candidate.

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.