Senior Manager, Marketing Operations

The posting, as OnBoard wrote it

Sr. Manager, Marketing Operations

Function: Marketing

Reports to: VP, Marketing

Position Summary

The Senior Manager, Marketing Operations leads the systems, processes, and team that enable Marketing to plan and execute campaigns and programs effectively.

The role oversees campaign and email operations, events and webinars, budget and spend management, marketing technology, and operational coordination across Marketing. This is a hands-on leadership role for an experienced operator who can bring structure to complex work, establish clear standards, improve cross-functional workflows, and ensure reliable execution.

The role partners closely with Demand Generation, Product Marketing, Growth Marketing, Communications, Finance, Revenue Operations, Sales, and the Marketing Engineering team.

Key Responsibilities

• Own the integrated Marketing calendar and campaign intake, prioritization, resource coordination, dependency management, and launch-readiness processes.
• Oversee email and campaign operations, including audience segmentation, campaign builds, forms, landing pages, testing, deployment, tracking, and quality assurance.
• Lead the operational planning and delivery of trade shows, webinars, and digital events, including vendor coordination, logistics, registration, production readiness, lead processing, and follow-up.
• Maintain accurate visibility into Marketing budgets, commitments, invoices, accruals, forecasts, and actual spend; partner with Finance and budget owners on reconciliation and variance management.
• Oversee the Marketing technology stack, including platform administration, governance, utilization, vendor management, renewals, and capability planning.
• Establish data-governance standards for campaign setup, audience segmentation, forms, tracking, naming conventions, data capture, and system handoffs.
• Oversee Marketing’s role in lead-scoring and routing processes, partnering with Revenue Operations to monitor performance, resolve issues, and implement approved changes.
• Establish clear intake requirements, service levels, documentation, templates, and execution standards.
• Standardize workflows, identify operational risks and dependencies, and continuously improve execution quality and responsiveness.
• Identify and implement practical AI-enabled improvements that reduce manual work and improve workflow efficiency, documentation, quality assurance, and team productivity.
• Report on campaign delivery, team capacity, service levels, budget status, and other measures of operational performance.
• Lead and develop the Marketing Operations team by setting clear priorities, providing effective support, and reinforcing accountability.

Skills and Experience Needed

• Bachelor’s degree or equivalent relevant professional experience.
• 8–10 years of progressive experience in B2B SaaS marketing operations, campaign operations, marketing automation, or a related discipline.
• 3-5 years team leadership experie

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loyment. The company match is dollar for dollar on the first 3% of your pay that you contribute and $0.50 on the dollar on the next 2%, for a total match of 4%.

• Paid Time Off (PTO)/Holiday
• CAN Based Employees
• Employer paid Life and Accidental Death Insurance
• Contribution to Health Care Spending Account
• Dependent Life Insurance
• Optional Life Insurance
• LTD Insurance
• Drug and Paramedical Coverage
• Dental Insurance
• Vision Insurance
• EAP
• AUS Based employees
• Superannuation rate of 12%
• Monthly stipend of $400 AUD to purchase private medical insurance
• UK Based Employees (via EPG)
• Pension - Aegon
• Passageways/OnBoard contributes 8% of the employee's basic salary
• Employees can contribute up to 100% of salary subject to max limits
• Enrolled from Day 1 of employment
• Private Medical Insurance
• Life Assurance
• Income Protection
• Critical Illness
• Employee Assistance Programme
• Serious Illness Benefit
• Help@Hand
• Cashplan

Diversity Statement - Culture of Togetherness

At OnBoard, our mission is to encourage and celebrate a culture of togetherness. We acknowledge that uniqueness is powerful, and we welcome, foster, and appreciate all. Diversity, Equity, and Inclusiveness fuel the Pathfinder atmosphere and all our efforts. Our power is in our people and we Pledge 1% to give back to our communities and across the globe.

OnBoard is an equal opportunity employer and committed to a diverse and inclusive working environment. We do not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

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