Senior Lifecycle Marketing Manager - Hunt

The posting, as onX wrote it

ABOUT onX

We’re a team of builders, adventurers, and risk takers using technology to help people confidently explore the outdoors. Driven by our mission to awaken the adventurer inside everyone, we build products that optimize every outdoor experience and inspire confidence to get out and go further.

We’re a high-growth tech company. The pace is fast, the work takes grit, and ambiguity is part of the job. As the world changes around us, we adapt - continuously evolving how we build, prioritize, and deliver.

Our business moves quickly, and there’s real opportunity to shape what we build next. Each of our verticals - Hunt, Offroad, Backcountry, and Fish - is at a different stage of maturity, which means the challenges you encounter and the impact you have will vary depending on where you sit and what the business needs most.

We operate with an experimentation mindset, continually iterating and improving how we solve problems. We expect our people to use the latest tooling, including AI, thoughtfully and responsibly, pairing human judgment with technology to increase quality, speed, and impact.

Our impact comes to life through the products we build, in the stories of our customers, and in our growing commitment to land stewardship and recreational access.

ABOUT THIS OPPORTUNITY

onX is seeking a Senior Lifecycle Marketing Manager who will contribute to meaningful, real-world outcomes that have a lasting impact for customers and the business. In this role, you'll focus on driving subscription growth for onX Hunt - Day 7 (D7) and Day 30 (D30) conversion, free-to-paid movement, and reactivation of lapsed users - as part of the Growth & Lifecycle Marketing team, supporting the team's goal of converting, retaining, and reactivating subscribers across onX's verticals. You'll take ownership of your work, collaborate closely with partners across the organization, and help move initiatives forward in an environment where priorities evolve, learning is celebrated, and you're encouraged to keep stretching your skills. This role will report to Manager of Growth and Lifecycle Marketing.

The best lifecycle marketers at onX don't wait for insights to be handed to them: they live in the data, form sharp hypotheses about user behavior, test them quickly and cleanly, document what they learn, and compound those learnings into the next experiment. If you get energy from turning user behavior into revenue - and from building AI-powered systems that let one marketer operate like five - this role is for you.

WHAT YOU'LL DO
Essential Job Duties & Functions

• Own the lifecycle conversion funnel for onX Hunt - D7 and D30 conversion, free-to-paid upgrade, and lapsed-user reactivation - and be accountable for moving those numbers.
• Self-serve insights in Amplitude, synthesize learnings into clear, testable hypotheses, and apply propensity models and behavioral segmentation to reach the right user, at the right time, with the right message.
• Run lifecycle as

[…]
and amazing outdoor industry perks

• Annual “Get Out, Get Active” funds to fuel your active lifestyle
• Flexible time away package that includes PTO, STO, VTO, and paid holidays

PERFORMANCE ESSENTIALS

In this role, success is driven by cognitive abilities such as concentration and problem-solving, essential for our computer-centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation, please contact us at PC@onxmaps.com .

Position open until filled.

#LI-Remote
At onX, we believe that unique perspectives make us stronger. By bringing together people with different experiences, ideas, and viewpoints, we fuel innovation and move closer to our mission of awakening the adventurer in everyone. We are proud to be an equal opportunity employer and are committed to fairness not only in hiring, but also in development, compensation, and promotion. Our goal is to build an inclusive community where every team member can show up authentically and thrive. Together, we win as one team. Come join us!

onX Maps will never ask for credit card or SSN details during the initial application process. For your digital safety, apply only through our legitimate website at onXmaps.com or directly via our LinkedIn page.

onX does not sell any Personal Information, but we may transfer employment related records to our service providers or third parties that provide business services to onX or as required by law. For more information, see our Privacy Policy .

As part of our interview process, your conversation may be recorded for documentation purposes to allow interviewers to focus fully on the discussion. Recordings are confidential and accessible only to authorized personnel. Please note, onX respects all applicable laws regarding recording consent, and you will have an opportunity to opt-out if preferred.