Growth Marketing Manager

The posting, as OpenGov wrote it

OpenGov is the leader in AI and ERP solutions for local and state governments in the U.S. More than 2,000 cities, counties, state agencies, school districts, and special districts rely on the OpenGov Public Service Platform to operate efficiently, adapt to change, and strengthen the public trust. Category-leading products include enterprise asset management, procurement and contract management, accounting and budgeting, billing and revenue management, permitting and licensing, and transparency and open data. These solutions come together in the OpenGov ERP, allowing public sector organizations to focus on priorities and deliver maximum ROI with every dollar and decision in sync. Learn about OpenGov’s mission to power more effective and accountable government and the vision of high-performance government for every community at OpenGov.com http://OpenGov.com.

ROLE OVERVIEW

As a Growth Marketing Manager at OpenGov, you're a full-stack marketer—owning the complete go-to-market lifecycle for products, features, and campaigns. You'll develop positioning and messaging, craft integrated demand gen programs, build enablement collateral, execute launches, and measure impact. From strategy through execution, you'll combine storytelling and data to drive pipeline and establish OpenGov as the AI and ERP leader for state and local governments.

You'll partner across the marketing team, working with design, brand, and ops colleagues while owning outcomes end-to-end. This is a hands-on role where you shape GTM strategy, create compelling content, launch campaigns, and continuously optimize for results. You bring both strategic vision and tactical execution chops.

WHAT YOU'LL DO

Campaign Strategy & Execution

• Build and launch integrated multi-channel campaigns (email, paid, webinars, social, events, content syndication) to drive qualified pipeline for targeted personas and accounts. Own performance tracking, reporting, and optimization based on results.
• Create compelling marketing content—emails, landing pages, ads, ebooks, customer stories, blogs—leveraging AI tools daily to scale production and test variations at speed.
• Develop GTM messaging and positioning informed by customer insights, Gong calls, sales feedback, and competitive intelligence. Create talk tracks, enablement decks, and messaging guides that translate complex capabilities into clear value statements.
• Define market segmentation, personas, and ICP insights that inform campaign targeting and messaging across all programs.
• Support ABM campaigns and nurture strategies using Marketo and Salesforce to engage prospects across the funnel.
• Stay plugged into government, market, and competitive trends to identify campaign opportunities and inform GTM strategy and decision-making.

Product Launches & Enablement

• Lead end-to-end launch plans for new products and features—defining objectives, audience, messaging, tactics, timeline, and success metrics.
• Develop co

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final compensation will be determined by a number of factors such as qualifications, expertise, and the candidate’s geographical location.

WHY OPENGOV?

A Mission That Matters.

At OpenGov, public service is personal. We are passionate about our mission to power more effective and accountable government. Government that operates efficiently, adapts to change, and strengthens public trust.  Some people say this is boring.  We think it’s the core of our democracy.

Opportunity to Innovate

The next great wave of innovation is unfolding with AI, and it will impact everything—from the way we work to the way governments interact with their residents. Join a trusted team with the passion, technology, and expertise to drive innovation and bring AI to local government. We’ve touched 2,000 communities so far, and we’re just getting started.

A Team of Passionate, Driven People

This isn’t your typical 9-to-5 job; we operate in a fast-paced, results-driven environment where impact matters more than simply clocking in and out. Our global team of 800+ employees is united in our commitment to challenge the status quo. OpenGov is headquartered in San Francisco and has offices in Atlanta, Boston, Chicago, Dubuque, Dallas, and Pune.

A Place to Make Your Mark

We pride ourselves on our performance-based culture, where every employee is encouraged to jump in head-first and take action to help us improve. If you have a great idea, we want to hear it. Excellent performance is recognized and rewarded, and we love to promote from within.

Benefits That Work for You

Enjoy an award-winning workplace with the benefits to match, including:

• Comprehensive healthcare options for individuals and families
• Flexible vacation policy and paid company holidays
• 401(k) with company match
• Paid parental leave, wellness stipends, and HSA contributions
• Professional development and growth opportunities
• A collaborative office environment with weekly catered lunches.