Vice President, Creative Strategy (Social Media)

The posting, as Orchestra wrote it

ABOUT ORCHESTRA

Orchestra is a strategic communications and marketing company built for today’s complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence. The company offers programs that span from the highest level strategic business counsel through to tactical execution. Orchestra brings together 700+ people with experience across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more. Made up of leading firms BerlinRosen , Civitas Public Affairs Group , Derris , Glen Echo Group , Inkhouse , M18 , Message Lab , Onward and Small Girls PR . It also launched Brightmode , a talent acquisition firm for communications professionals, and Versus Media Group , a strategy-first political media team. Learn more at www.orchestraco.com .

People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.

ABOUT THE ROLE

Orchestra is seeking a Vice President, Creative Strategy (Social Media) to lead the development of social-first strategies and campaigns that help consumer brands earn attention, participate meaningfully in culture, and connect with audiences. This individual will turn social behavior, audience insights, cultural shifts, platform dynamics, and business objectives into clear strategic direction and ideas built to resonate in social environments.

This individual will serve as both senior strategic leader and hands-on practitioner — establishing how social-first strategy shows up in our work while personally leading research, uncovering insights, developing strategic narratives, writing briefs, and building and presenting strategies. This role is designed for someone who understands that social is more than a distribution channel; it is where audiences participate in culture, form communities, influence one another, and increasingly shape how brands earn relevance.

While social will be the starting point, the work will extend beyond it. This individual will collaborate cross-functionally across Orchestra's agencies and teams to turn social and cultural insights into ideas that can travel across earned media, influencer partnerships, experiential, and other brand touchpoints.

Role location: This role will ideally be based in our NYC our office.

ACCOUNTABILITIES & QUALIFICATIONS

As the Vice President, Creative Strategy, you will

• Lead the development of social-first brand, content, channel, and campaign strategies rooted in audience behavior, cultural insight, platform dynamics, performance data, and client business objecti

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to business objectives and campaign opportunities

• Deep understanding of social platforms including TikTok, Instagram, YouTube, Reddit, Pinterest, and emerging channels, as well as the behaviors and communities shaping how those platforms are used
• Experience developing social-first strategies and ideas that extend across creators, earned media, content, partnerships, experiential, and other brand touchpoints
• Strong experience contributing to new business, including research and insight generation, strategic development, ideation, pitch development, and presentation
• Proven ability to build trusted relationships with senior clients and communicate complex strategic thinking clearly, confidently, and persuasively
• Strong facilitation skills, with experience leading strategic working sessions, brainstorms, and cross-functional teams through ambiguous challenges
• Ability to operate as both strategist and executor, setting direction while also rolling up sleeves to research, write, build, and deliver
• Extremely strong presentation, written communication, interpersonal, and organizational skills

WORKING AT ORCHESTRA

Salary range (commensurate with experience and skills): $163,000 + bonus potential

Orchestra is the first communications company built for today’s media landscape. Since 2022, it’s acquired nine firms, including: BerlinRosen , Civitas Public Affairs Group , Derris , Glen Echo Group , Inkhouse , M18 , Message Lab , Onward and Small Girls PR . It also launched Brightmode , a talent acquisition firm for communication professionals. Learn more at: www.orchestraco.com .

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