Demand Generation Manager

The posting, as Osano wrote it

About Osano

Osano is an innovative B-Corporation built around a simple belief: privacy is a fundamental right. Since day one, we’ve been focused on giving modern enterprises the ability to innovate quickly, stay competitive, and earn customer trust by respecting data privacy and complying with consent guidelines. Our products help organizations operate confidently in a rapidly evolving regulatory and technological landscape.

About the Role

Osano is looking for a Demand Generation Manager to help build and execute programs that create awareness, generate qualified pipeline, and ultimately drive revenue growth.

This is a hands-on individual contributor role for someone who enjoys both the strategic and executional sides of demand generation. You'll own campaigns from idea through execution and measurement, working closely with Sales, Marketing, Content, Product Marketing, and Revenue Operations to reach the right audiences with the right message at the right time.

We're looking for someone who is comfortable digging into performance data, experimenting with new approaches, and continuously improving how we generate and convert demand. You'll have meaningful ownership over your programs without direct people-management responsibilities.

What You'll Do

• Develop and execute integrated demand generation campaigns and programs end to end to drive qualified pipeline against Osano's revenue goals.
• Build multi-channel programs across email, paid media, content syndication, sponsorships, webinars and events, content, organic channels, and account-based marketing.
• Own Osano's in-house paid media program across core and emerging channels like Google/Bing search, LinkedIn, YouTube, Reddit, and ChatGPT
• Partner closely with Sales to ensure campaigns align with target accounts, pipeline priorities, and the needs of the go-to-market organization.
• Collaborate with Product Marketing and Content to develop compelling campaign messaging, offers, and assets for key audiences and stages of the buyer journey.
• Work with Revenue Operations to ensure campaigns, lead flows, attribution, and reporting are set up accurately within our marketing and CRM systems.
• Monitor campaign performance and pipeline contribution, using data to identify what's working, what isn't, and where we should invest next.
• Analyze funnel performance across lead generation, conversion, pipeline creation, and revenue to identify opportunities for improvement.
• Develop audience segments and targeted programs based on industry, persona, account characteristics, intent, and buyer behavior.
• Test and optimize messaging, channels, creative, audiences, and conversion paths to continually improve campaign performance.
• Help develop and refine Osano's account-based marketing strategy and execute programs targeting high-value accounts.
• Manage campaign budgets and make recommendations on how to allocate spend based on performance and business priorities.
• Partner with

[…]
re continuously a Best Place for Working Parents and offer paid parental leave for all new parents + believe that family, however you define it, comes first.

• Osano sponsors individual premiums for base plans at 100% and dependent premiums at 50% for Medical, Dental, and Vision Insurance via Aetna.
• A fully, permanently remote company so you can work from anywhere in the U.S.
• Receive a MacBook + $600 to craft your home workspace
• Annual company trip designed to foster connection, creativity, and fun together!
• Mental health benefits with free memberships to mindfulness + talk therapy services

A Bit More About Osano

Osano is a leading data privacy platform that helps organizations quickly and confidently comply with laws like GDPR, CCPA, and other global privacy regulations. From consent management to vendor risk monitoring, Osano makes complex privacy tasks refreshingly simple, so companies can focus on what they do best, while we handle the rest.

We’re backed by top-tier investors including Baird Capital, Jump Capital, and LiveOak, and we’re scaling fast with a multi-year runway and ambitious growth plans. We’ve also been recognized as a Great Place to Work for four years running, with 97% of employees saying Osano is a great place to work.

As we grow, we're looking for individuals who lean into modern technologies and smarter systems to drive efficiency, clarity, and speed; both in our product and in how we operate. If you're excited by the idea of helping build a high-growth, privacy-first company that embraces thoughtful automation, emerging tech, and intentional collaboration, we’d love to hear from you.

Osano is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, genetic information, disability, veteran status, or any other characteristic protected by applicable law.