Sr. Director, Demand Generation

The posting, as Pacvue wrote it

About Us

Pacvue is the leading Commerce Media OS, powering over $12B in advertising spend across 100+ global retail media networks including Amazon, Walmart, Target, Kroger, Instacart, Criteo, and CitrusAd. Powered by industry-leading AI and real-time data, Pacvue enables over 70,000 brands and agencies to maximize advertising performance, drive incrementality, and expand reach across the commerce universe from a single mission control. As of 2025, Pacvue powers 12% of total retail media ad spend worldwide excluding China. Combined with Helium 10’s SMB solutions, Pacvue delivers the industry’s most comprehensive platform for businesses of all sizes.

At Pacvue and Helium 10, great careers don’t just happen — they’re built. Here, you’ll rise as an industry leader, push the boundaries of innovation, own your journey, and thrive as part of an inclusive global community that’s redefining the future of commerce.

About the Role

We are seeking an experienced Senior Director of Demand Generation to own the global demand generation function for Pacvue's enterprise business, reporting into our SVP of Marketing. This role owns the demand engine end-to-end, the pipeline, the program budget, and distinct growth channels: paid media, lifecycle marketing and integrated campaigns, industry demand generation partnerships, and our paid referral program.

The Senior Director will lead the demand generation organization through a team of managers and ICs, each owning a discipline, and will set the global demand methodology, standards, and measurement that regional teams execute against. As the senior voice for demand generation, you will reconcile competing priorities across sales, product, regional leadership, and global functional heads, and you will be the single point of accountability for marketing pipeline across every channel that generates it.

This is a role for someone who is equal parts strategist, operator, and dealmaker. You will decide where our demand dollars go, set the campaign and lifecycle strategy that carries prospects from first touch to closed-won, and personally build the partner and referral relationships that put Pacvue in front of buyers we cannot reach on our own.

Responsibilities

• Set and own the global demand generation strategy, including budgeting, forecasting, and reporting against pipeline and revenue targets
• Establish the methodology the demand function runs on globally; campaign frameworks, performance standards, channel playbooks, and measurement
• Partner with regional marketing leaders, including the Director of EMEA Marketing, so global campaigns land with regional market fit and sales alignment.
• Own paid strategy across search, social, display, and content syndication, with Google Ads, Meta, and LinkedIn as core channels, holding the team to targets for CPL, cost per opportunity, and ROAS on pipeline
• Own the lifecycle strategy across email, nurture, and in-product touchpoints, building segmented progra

[…]
ground, with significant paid budgets owned across Google Ads, LinkedIn, and Bing

• Strong lifecycle and nurture expertise, with working command of marketing automation and Salesforce CRM
• Experience building co-marketing, channel, affiliate, or referral programs as a measurable source of pipeline, including structuring the incentives and negotiating the agreements behind them
• Strong analytical skills with real fluency in funnel math and attribution
• Experience working in matrix organizations and driving alignment with regional counterparts you do not directly manage
• Strong expertise in B2B marketing (SaaS, eCommerce, retail media, or commerce advertising preferred); experience in a scale-up environment
• Ability to work effectively in a fast-paced, results-driven environment
• Ability to challenge the "status-quo" and not be afraid to test new, bold ideas

Benefits

• Flexible Paid Time Off
• Paid Holidays and Floating Holidays
• Medical, Dental, Vision, FSA, HSA with employer contribution, Life Insurance and Pet Insurance
• 401k with Employer Match
• Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
• Paid Parental Leave
• Company-subsidized membership to Wellhub and Peloton
• Fertility and family-building information platform through Carrot

The annual base salary range for this position is $180,000-$215,000 USD. The actual salary will vary depending on the applicant’s experience, skills, and abilities as well as internal equity and market data for their location. This position is also eligible for an additional annual bonus compensation through one of Pacvue’s highly attractive incentive plans, full details will be provided during the recruitment process.

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Pacvue is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.