Product Manager, DTC Customer Journey (Shopify)

The posting, as Paula's Choice Skincare wrote it

Where Trust Leads, Bold Ideas Grow, and Community Thrives

Paula’s Choice, a global skincare leader founded in 1995, empowers individuals to define beauty on their own terms through science-backed products. Our mission comes to life through four core values that guide our actions, decisions, and impact:

Build Trust: We set the standard for skincare, transparency, and shared knowledge.

Be Bold: We lead through innovation and by challenging the status quo.

Act with Kindness: We operate with respect and care—for our customers, colleagues, and the planet.

Create Community: We believe in the power of connection—whether educating customers, supporting each other, or giving back, we grow stronger together.

Our team spans North America, Australia/New Zealand, Europe, and the broader APAC region, collaborating globally to drive innovation. We offer space to thrive—personally, professionally, and through our comprehensive benefits package designed to support your well-being at every stage:

• Generous paid time off, including time off to volunteer
• Learning and development resources to support personal and professional growth
• Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products
• Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)
• Great location – for roles that are hybrid or fully onsite, we’re in the heart of Seattle’s beautiful International District
• Did we mention we’re a dog-friendly office?

Our culture encourages continuous learning and is fueled by connection, curiosity, and cross-functional collaboration. Whether onsite, remote, or hybrid, we stay connected through shared initiatives that bring our teams together. If you’re inspired by transparency, driven to make an impact, and eager to help foster community—we’d love to have you join us.

How you’ll have an impact at Paula’s Choice

At Paula’s Choice, we pride ourselves in providing an inspiring DTC destination for skincare lovers and truth seekers. To support our growth in the US and AU, we are searching for a Product Manager to manage and advance the day-to-day roadmap that optimizes the customer journey across our DTC site on Shopify, from first visit and product discovery through checkout, post-purchase, and repeat purchase.

This role will contribute directly to conversion, AOV, and LTV. You will help own the always-on roadmap: prioritizing what ships next, coordinating work with UX and Engineering, and making sure releases are measured and learned from. You will also turn customer insight and data into clear stories that align creative, merchandising, and engineering partners around shared priorities.

You will partner closely with UX, Engineering, CRM, Analytics, Creative, and Merchandising to deliver customer-centric experiences. Your strategic mindset and analytical skills will help identify the highest-value friction poi
[…]
ight catch our teams volunteering, at Mariner’s games or connecting at happy hours

Note: At any time, with or without notice, Paula’s Choice reserves the right to add/delete/change the position requirements.

Approximate Salary Range Based on Experience and Location

$110,000 - $130,000 USD/annually

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Paula’s Choice Skincare determines the pay for positions using local, national, and industry-specific survey data. We evaluate external and internal equity and the cost of labor/prevailing wage index in the relative marketplace for jobs directly comparable to jobs within our company. Our posted salary range is based on national data and may be refined for a candidate's region/town/cost of living.

For new hires, we strive to make competitive offers allowing the new employee room for future growth. The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget. This position is also eligible for participation in the company discretionary bonus plan.

Paula’s Choice Skincare is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law. We are committed to create a workplace that is inclusive of all. Where everyone feels empowered to bring their full authentic self to work.

Please note

At any time, with or without notice, Paula’s Choice reserves the right to add/delete/change the position’s requirements.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at careers@paulaschoice.com . This email is intended for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.

We take your privacy seriously. For details please see our Privacy Notice .