Director, Product Marketing

The posting, as PAX Labs wrote it

About PAX

PAX is a leading global cannabis brand redefining how people experience the plant through thoughtful design, innovative technology, and a commitment to quality. For nearly two decades, PAX has crafted products that make cannabis simpler, more enjoyable, and more accessible, earning the trust of millions of consumers around the world.

Recognized by The New York Times’ Wirecutter, TIME, Fast Company, GQ, Gear Patrol, and more, PAX has built a brand at the intersection of cannabis, design, technology, and culture. We’re driven by the belief that cannabis can make life better, and that innovation can unlock its benefits in ways that set a higher standard for the category. Beyond our products, PAX is committed to moving the industry forward through advocacy, responsible access, social impact, and sustainability.

The Opportunity

PAX is seeking a Director of Product Marketing to lead product and portfolio marketing across our global device business and U.S. cannabis consumables business. This person will help determine where PAX plays, whom we serve, and how our products win. They will translate consumer insight, market dynamics, and business priorities into clear portfolio strategies, differentiated product positioning, and commercially rigorous go-to-market plans.

The Director will be involved throughout the product lifecycle, from opportunity identification and product definition through commercialization, launch, and ongoing optimization. They will serve as a critical connector among Product, Marketing, Creative, Sales, E-commerce, Operations, Finance, and Insights, ensuring every product has a clear consumer proposition, role within the portfolio, and plan for commercial success. The ideal candidate is a strategic thinker and strong operator who can move easily between shaping a product roadmap, refining a positioning statement, developing a global launch plan, and evaluating in-market performance.

ROLE AND RESPONSIBILITIES

Shape the Portfolio

• Lead product marketing across PAX’s device and consumables portfolios.
• Define each product’s audience, consumer need, value proposition, and role within the broader portfolio.
• Turn consumer insights, category trends, and business data into product roadmap recommendations and compelling business cases.
• Help shape portfolio architecture, pricing, and lifecycle strategies across formats, markets, channels, and price points.
• Translate technical information into simple, differentiated benefits that matter.

Bring Products to Market

• Own go-to-market strategy for new products, line extensions, relaunches, and other major portfolio initiatives.
• Define the audience, positioning, channel strategy, commercial requirements, and success metrics for each launch.
• Create clear, insight-led briefs that align Product, Creative, Brand, E-commerce, Sales, Trade Marketing, Communications, Operations, and Finance.
• Adapt launch plans across PAX’s distinct channels, including e-commer

[…]
r-facing product copy, pricing, and go-to-market strategy.

• A proven ability to translate consumer needs and technical product details into differentiated, commercially effective stories.
• Experience partnering closely with Product, Sales, Creative, Operations, and Finance teams.
• Strong commercial and analytical judgment, including the ability to evaluate market opportunities and product performance.
• Exceptional communication skills, with the ability to influence leaders and cross-functional teams.
• Brings structure, clarity, and momentum to fast-paced work with evolving priorities.
• Hands-on approach and willingness to operate at both strategic and executional levels.
• Experience in consumer tech, CPG, wellness, cannabis, or another regulated category.
• Experience with wholesale, retail, DTC, and/or dispensary channels.
• Genuine enthusiasm about cannabis consumers and building the future of the category.
• Ability and willingness to travel approximately 25% of the time for key go-to-market launches, partner meetings, and content campaigns.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Compensation

In addition to the benefits below, this role has a pay range between $160,000 and $210,000 and equity. The pay range represents what we believe, in good faith, this role will pay. The final salary offer will be determined based on a variety of factors including, but not limited to, depth of experience, geographic location, and relevant education or training.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment. Please contact us to request accommodation.