Senior Product Marketing Manager

The posting, as Payscale wrote it

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Job Summary

Reporting to the VP of Product and Customer Marketing, we are looking for a strategic, customer-obsessed Senior Product Marketing Manager to own a critical product area and shape how we bring it to market.

This is an expert-level role for a PMM who has mastered the fundamentals and is ready to operate at a higher altitude -- shaping strategic narrative, advising cross-functional leadership, and elevating the entire team's output. You will own the product-market fit story for your area, influence revenue strategy, and build the frameworks and programs that scale beyond yourself. The ideal candidate brings sharp market intuition, a track record of impactful launches, and the credibility to walk into a room with Sales, Product, or the executive team and drive the conversation. You know how to use AI, not as a shortcut, but as a strategic lever that makes your programs smarter and your team more scalable.

What You'll Do

• Strategic Narrative and Positioning: Shape and evangelize the strategic narrative for your product or solution area -- connecting market trends, customer pain points, and competitive gaps to company-level positioning and long-term vision. You are not just telling the story; you are writing it.
• Messaging Frameworks and Scalable PMM Systems: Build frameworks for scalable messaging development that enable other PMMs and cross-functional teams to align on differentiated value propositions, proof points, and market readiness. You raise the bar for the whole team.
• AI-Powered Intelligence and Workflow Design: Leverage AI tools to design scalable, repeatable intelligence workflows — from synthesizing Gong call data and competitive signals into executive-ready insights, to building content pipelines that extend PMM bandwidth. At this level, you're not just using AI to work faster; you're thinking architecturally about how it integrates into your product area's GTM motion.
• Customer Segmentation and Persona Leadership: Lead cross-functional customer segmentation and persona evolution -- ensuring precision across all buyer stages and influencing how the business targets and speaks to ideal customer profiles.
• GTM Strategy and Launch Leadership: Own end-to-end GTM strategy for your product area -- from positioning and launch sequencing to sales readiness and market measurement

[…]
its offered to you and your family

• 401(k) retirement program with a fully vested immediate company match
• 16 weeks of paid parental leave for birthing and non-birthing parents
• Health Savings Account (HSA) options and company contributions each pay period
• Flexible Spending Account (FSA) options for pre-tax employee allocations
• Annual remote work stipend to be used on wellness or home office equipment

Equal Opportunity Employer

We embrace equal employment opportunity. Payscale is committed to a policy of equal employment opportunity for all applicants and employees. It is our policy that employees will not be subjected to unlawful discrimination on the basis of race, color, religion, sex, age, national origin, or ancestry, physical or mental disability, veteran or military status, marital status, sexual orientation, political ideology, and any other basis protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including but not limited to: recruitment, hiring, transfers, promotions, training, discipline, termination, compensation and benefits, performance appraisals, education, and social and recreational programs.

We know the confidence gap https://www.theatlantic.com/magazine/archive/2014/05/the-confidence-gap/359815/ and imposter syndrome https://fortune.com/2024/06/21/high-functioning-achievers-imposter-syndrome-career-ladder/ can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

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