Product Marketing Manager

The posting, as Perchwell wrote it

WHO WE ARE

Perchwell is the modern real estate listings platform built for agents to search smarter, collaborate better, and close deals faster. We are building the future of residential real estateʼs critical listings infrastructure: a platform where market  research and client collaboration converge. Our modern architecture enables continuous innovation at a pace legacy systems cannot match, with AI-powered features and mobile-first capabilities designed for how agents actually work. As consumer expectations and technology evolve, Perchwell remains focused on our core vision:  empowering real estate professionals with the most intelligent, data-driven, and connected platform in the industry.

Backed by leading venture capital firms including Lux Capital and Founders Fund, along with strategic partnerships with some of the country's top Multiple Listing Services (MLSs), Perchwell represents the first major new platform to enter the listings technology market in decades. This unique combination of institutional investment and deep industry alignment provides both the resources and market validation needed to transform the multi-trillion dollar residential real estate industry.

THE ROLE

We are hiring a Product Marketing Manager to bring Perchwell's product to market (GTM). You will influence the positioning and messaging for our product, specializing in the product and customer launches that put each release in front of Executive leadership, staff, and real estate agents, and the communication programs that move thousands of real estate agents onto the Perchwell platform. You will execute product and customer launches, run the launch calendar, and build the systems that let a small team ship at the pace the product does.

Perchwell releases to every customer at once and ships continuously, so product launches are a steady stream rather than a few big moments a year. Each release needs messaging that is accurate for the people who run Multiple Listings Services (MLS) and useful to the agents who use our product, along with the assets that drive adoption. The launch process has to be systematic for this to work, and you will grow into owning it end to end, from the roadmap conversation with Product through go-live and the post-launch read on adoption.

Customer launches are the second half of the job. When an MLS moves its membership onto Perchwell, the transition runs over several months. You would build each communication plan with the MLS and our Customer Success team, write what goes out, and carry what you learn into the next one.

We strive to build a systematic marketing team enabled by AI, and the right candidate for this role should be eager to learn and implement AI as a core component of the role. The marketing team implements a shared library of skills, knowledge, and workflows, and we expect this person to extend it. Every recurring step in a launch is a candidate for a system that produces a reviewable first draft in minutes
[…]
take less time each quarter because the systems behind them improve.

WHO YOU ARE

• You have 3+ professional experience in product marketing, lifecycle or customer marketing, content marketing, or an adjacent role at a B2B software company where you owned launches, campaigns, or a content program end to end.
• You write clearly and can show it.
• You bring structure to cross-functional work. You build the plan, keep the checklist, chase the inputs, and hit the date, usually on several projects at once.
• You are comfortable in front of customers.
• You want to understand how real estate agents, brokers, and MLSs work, and you can learn a technical product fast.
• You work easily with Product, Sales, Customer Success, and Design, and keep people informed without being asked.
• You use AI tools every day and have turned at least one recurring piece of work into a system other people rely on.
• You take a project from idea through execution and iteration without being managed closely.
• You seek feedback and apply it.
• Have a willingness to travel.

Real estate or proptech experience is a plus.

COMPENSATION

Salary band: 130-150k

The salary range does not reflect total compensation, which includes base salary, benefits, and company equity. Compensation for this role depends on several factors including location, work experience, job-related skills, business needs, and market demands.

At this time, we are only considering candidates who are authorized to work in the U.S.

STRONG BENEFITS PACKAGE

• Flexible PTO, plus 10 paid company holidays
• 401K with a company match
• Medical, dental, and vision plans
• HSA and FSA options
• Commuter benefits
• Parental leave
• Company-wide onsite or offsite each year
• Beautiful office in Soho, Manhattan with a stocked kitchen, catered breakfast and lunch once per week, happy hours and meet-ups

Note: At this time, we are only considering candidates who are authorized to work in the U.S.