Demand Generation Manager (ABM Focus)

The posting, as Phamily wrote it

Demand Generation Manager (ABM Focus)

Location: Chelsea, New York City, NY

Job Type: Full-Time | On-Site (5 Days per Week)

Job Reports To: Director of Marketing

Salary Range: Competitive; commensurate with experience and qualifications.

About Jaan Health/Phamily

Jaan Health is a leading AI-based care management company serving healthcare providers. For nearly a decade, the company has leveraged its easy-to-use, proprietary technology to enable health systems, medical groups, and ACOs to deliver high-quality, high-ROI proactive care to hundreds of thousands of previously underserved patients.

Phamily, the company's core technology platform, has transformed chronic disease management with clinically tested AI and easy-to-use technology that enables physicians and care teams to offer high-touch, individualized patient care that has been proven to reduce investment in extra labor and the overall cost of care. Phamily helps ensure healthcare providers are compensated fairly for providing high-quality care between office visits, while improving the lives of patients with chronic diseases. Learn more at phamily.com.

Job/Role Description

The Demand Generation Manager (ABM Focus) will play a pivotal role in expanding Phamily’s tech-enabled care transformation services across health systems, health networks, and large physician groups. This role works shoulder-to-shoulder with Enterprise Account Executives to put Phamily in front of key clinical, financial, and operational decision-makers at target accounts.

The Demand Generation Manager will design, launch, and optimize creative, aggressive multi-channel campaigns tailored to complex healthcare buying committees. This marketer will utilize both traditional and innovative channels (from bespoke direct mail and micro-events to targeted digital playbooks) to penetrate key accounts. Additionally, they will manage broader demand campaigns to build upmarket brand awareness. Through tight alignment with AEs, this manager will turn target account lists into active pipeline.

We are an AI company, and we expect this marketer to actively leverage modern AI tools to accelerate account research, personalize campaign messaging at scale, and rapidly iterate creative campaigns from the ground up.

Key Responsibilities

• Design and execute high-impact, creative 1:1 and 1:Few ABM campaigns (direct mail, digital, micro-events, tailored content) targeting executive buying committees at tier-1 health systems and large medical groups.
• Partner closely with Account Executives as a primary campaign channel, co-developing account penetration playbooks, customized outreach assets, and follow-up strategies.
• Lead account tiering, buying committee mapping, and target account list prioritization in collaboration with Sales leadership and Sales Ops.
• Develop and execute broader-based demand generation programs to capture upmarket market interest and build early top-of-funnel pipeline momentum within key ICP s

[…]
ugh focused thinking, direct communication, and decisive action so great teams can move fast.

• Craftsmanship: We believe excellence and innovation are habits.
• Commitment: We are relentlessly committed to winning together the right way.

Our Compensation & Benefits

• Competitive compensation based on experience and impact
• Comprehensive medical, dental, and vision coverage for employees and dependents at a low cost
• Generous Paid Time Off: up to 35 paid days off each year so you can recharge, recover, and give back, including:
• 12 vacation days accrued annually for rest, travel, and personal time
• Up to 9 sick/wellness days to prioritize your health and well-being
• 12 paid company holidays throughout the year
• 2 Paid Give-Back Days to volunteer and make a meaningful impact in the communities you care about
• HSA and FSA account options
• 401(k) with company match after 6 months of full-time employment
• 100% match on the first 3% contributed, and 50% match on the next 2% contributed
• A collaborative, mission-driven team helping transform healthcare at scale

If you take pride in delivering results, embrace challenges, and proactively seek improvement, then this is the place for you. You’ll join a smart, humble, and collaborative team dedicated to improving healthcare.

This position is responsible for complying with all organizational security, privacy, and compliance policies applicable to the role, including separation of duties requirements, and for protecting the confidentiality, integrity, and availability of the information and systems they access.

Equal Employment Opportunity

Phamily is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, genetics, veteran status, sexual orientation, gender identity or expression, or any other legally protected status.