Sr. Marketing Data Analyst

The posting, as Pilot.com wrote it

The Role

Pilot is hiring a Senior Marketing Data Analyst to own our marketing analytics and uplevel our data-driven decision-making as we embark on the fastest-growing and quickest-evolving time in our company’s history.

Pilot has spent years providing reliable back office services to over 3,000 businesses so they can focus on running their business. This year we announced our AI accounting platform, Meridian, and it has quickly become an industry leader because it was built with the nearly a decade of experience Pilot has building a platform for accountants and providing high quality accounting services. While this new product is exciting, it comes with a plethora of new complexity as we strive to grow our current back office services while also rapidly growing our AI platform clientele.

Marketing is the biggest single driver of our revenue and is our largest spend line. With Meridian, our marketing motion is rapidly changing: more events, more brand investment, and more channels. With this, attribution, tracking, and reporting get harder and harder but more and more important. We need someone experienced and knowledgeable in the domain to lead our analytics to where it needs to go.

As a Senior Marketing Data Analyst, you will work closely with the marketing team and company leadership to own marketing analytics across attribution, channel economics, experimentation, and incrementality. You will identify which channel dollars are paying off and how we should reallocate our budget to maximize revenue efficiency. Most importantly, you will own closing the gap between us being data-informed and having a data-driven marketing engine.

This is a strong fit for someone who strives to turn data and analytics into actionable insights and tangible impact, and who works with high-level leaders not just as a consumer of their data asks, but as a partner in finding the right data solutions.

Pilot’s data stack is Snowflake, dbt, and Looker, with Marketo, Marketo Measure, and Salesforce on the marketing side. We are active users of Claude Code to make our processes more efficient and our output more prolific.

Location: San Francisco, CA (3 days/week in office—Mondays, Tuesdays, and Thursdays). #LI-Hybrid

Key R esponsibilities

• Own attribution: make campaign-level multi-touch attribution usable and move marketers off Salesforce campaign influence reporting
• Own channel efficiency at the top of the funnel: cost per lead, per SQL, and per pipeline dollar by channel and campaign group, and recommendations on where to allocate the next dollar
• Design, run, and report on incrementality tests, including holdout and geo tests
• Measure brand and event channels: podcast and conference sponsorships, advertorial, webinars, and brand spend. Group channels where a channel-by-channel read is not possible, and use observed lift where a controlled test is not available
• Own marketing unit economics: LTV, CAC, and CAC payback by segment, cost to serve, an

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Expeditions, and Whale Rock. Our investors also include a long list of world-class entrepreneurs, including Patrick and John Collison, Drew Houston, and Diane Greene. Our most recent funding round doubled our valuation to $1.2 billion – Meet Fintech’s Newest Unicorn .

Why Pilot?

• We invest in our employees’ development and happiness because our employees are the keys to our success and ensuring happy customers
• The opportunity to join a seasoned founding team that has led companies through two prior successful startups and acquisitions (by Oracle and Dropbox).
• Flexible vacation/time-off policy
• All federal holidays are observed
• Competitive benefits package including additional wellness benefits
• Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks
• 401(k) plan

The base pay range target for the role seniority described in this job description is $126,000 - $170,000 in San Francisco, CA. Final offer amounts depend on multiple factors such as candidate experience and expertise, geographic location, total compensation, and market data. In addition to cash pay, full-time regular positions are eligible for equity, 401(k), health benefits, and other benefits; some of these benefits may be available for part-time or temporary positions.

Pilot commits to provide a work environment free of discrimination and harassment, as well as equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. You may view all of Pilot’s recruiting notices here , including our EEO policy, information about requesting a reasonable accommodation in the job application process, recruitment agency policy, recruitment scam notice, and important E-Verify information. You may view our job candidate privacy policy here .