Brand & Product Designer

The posting, as Piston Technologies wrote it

About Piston

Piston (PistonPay) is a payments company, starting by changing how trucking fleets pay for fuel. We run a cardless, closed-loop payments network that connects fleets directly with fuel retailers. Fleets get a more secure alternative to legacy fuel cards plus access to fuel discounts, and fuel merchants get more predictable sales.

We were founded by logistics industry veterans and are a Series A company. In September 2026 we raised a $15M Series A led by FPV Ventures, with Spark Capital and Pear VC participating, the same firms that backed companies like Anthropic, Dropbox, DoorDash and Canva. Piston is accepted at more than 2,000 fuel stations across 48 states, and our point-of-sale integrations reach systems that cover more than 95% of U.S. merchant fuel sites.

We're building the financial backbone for the trucks and fleets that move the economy, and we're just getting started.

Role Overview

We are looking for a Brand & Product Designer to build and scale Piston's visual identity across every marketing channel, and to carry that brand into the product our customers use every day. This is a full-time, mid-level individual contributor role on our Marketing team, reporting to the Head of Marketing and based in our Cupertino, California office five days a week.

About 80% of your time will go to brand and marketing design: brand identity, campaign creative, the marketing website, design systems and performance-driven creative testing. About 20% will go to product UI/UX design, working with Product and Engineering on the screens and flows that fleet operators, drivers and fuel merchants use.

You will work directly with the Head of Marketing to develop a distinctive, scalable brand, create high-impact marketing assets, and keep improving creative performance through testing and experimentation. You will also partner with Product so that the brand, the website and the product feel like one experience.

Key Responsibilities

• Brand Identity & Visual Design
• Drive the development and evolution of the brand's visual identity, working closely with the Head of Marketing.
• Design and refine logos, typography, color palettes, iconography, imagery and graphic elements.
• Translate brand strategy and creative direction into a cohesive visual language.
• Develop visual concepts that communicate trust, innovation and differentiation.
• Build a flexible identity that scales across audiences, channels, the product and future markets.
• Create and maintain comprehensive brand guidelines.
• Ensure visual consistency across all customer-facing materials, in marketing and in the product.
• Creative Strategy & Execution
• Own creative design across paid media, organic social, email, landing pages, presentations, events and marketing campaigns.
• Develop compelling visual concepts and campaign creative.
• Translate messaging and value propositions into effective visual communication.
• Design creative variations for different audi

[…]
signing marketing websites, landing pages and digital advertising.

• Familiarity with Webflow and working alongside web and product engineers.
• Experience with motion graphics, animation or video editing is a plus.
• Familiarity with AI-assisted design and creative production tools.

Analytical & Creative Optimization Skills

• Understanding of A/B testing and creative experimentation methods.
• Ability to interpret campaign performance, engagement, conversion and product usage data.
• Familiarity with Google Analytics 4, Microsoft Clarity, Hotjar or similar tools.
• Experience designing creative variations and evaluating their effectiveness.
• Ability to connect design decisions with measurable business outcomes.
• Strong understanding of visual communication and customer psychology.

Collaboration & Ownership

• Strong creative judgment and attention to detail.
• Ability to explain and defend design decisions.
• Comfortable building creative processes and systems from scratch.
• Self-directed, organized and able to manage multiple priorities across Marketing and Product.
• Open to feedback, experimentation and iterative improvement.
• Strong communication and presentation skills.
• Ability to balance creative ambition with speed and execution.
• Excited to work in person with the team, five days a week.

Why This Role Matters

This is a chance to build a brand from the ground up and own its visual evolution as Piston scales.

You will shape how Piston looks, feels and communicates across every marketing channel and in the product itself, while building the creative systems and experimentation practices that drive long-term growth.

We are looking for a designer who combines exceptional craft with analytical thinking, ownership and a desire to build something lasting.

What We Offer

• Base salary of $130,000 to $155,000, depending on experience
• Early-stage equity
• Medical insurance
• All the hardware and software you need to do your best work