Account Executive, Media Sales (Minnesota Twins)

The posting, as Playfly Sports wrote it

ACCOUNT EXECUTIVE, MEDIA SALES (MINNESOTA TWINS)

Minneapolis, MN

Hybrid

THE RUNDOWN

Playfly Sports is seeking a results-driven Account Executive, Media Sales, to drive local and regional advertising and sponsorship revenue across Minnesota Twins broadcasts, including pre-game and post-game programming, on Twins TV (MNNT) linear and Twins.TV streaming platforms. Based in Minneapolis, this role will focus on developing new business, cultivating agency and direct client relationships, and closing revenue-generating partnerships. Through a consultative sales approach, the Account Executive will create customized media solutions aligned with client objectives, maximize the value of Minnesota Twins media assets, and consistently meet or exceed revenue goals.

WHAT YOU’LL ACCOMPLISH

• Drive Revenue Growth: Generate new and incremental advertising and sponsorship revenue across Twins TV (MNNT) linear and Twins.TV streaming platforms, with a strong emphasis on locally and regionally funded business, while consistently meeting or exceeding individual sales goals.
• Develop New Business: Proactively identify, prospect, pursue, and close new business opportunities across key advertiser categories, expanding the Minnesota Twins advertiser base through agency partnerships and direct client relationships.
• Build Strategic Client Relationships: Establish and strengthen relationships with agencies, direct clients, and key decision-makers throughout the Minneapolis market and the Twins broadcast coverage area to generate new opportunities and support long-term revenue growth.
• Create Customized Media Solutions: Develop compelling, integrated advertising and sponsorship packages across Twins TV (MNNT) broadcasts, Twins.TV streaming, and available sponsorship assets that align with client objectives and deliver incremental revenue.
• Leverage Research and Insights: Partner with internal teams, including Insights, Creative, and Pricing & Planning, to develop data-informed proposals, strengthen client presentations, and demonstrate the value of Minnesota Twins media opportunities.
• Provide Consultative Media Expertise: Advise agencies, clients, representation partners, and internal stakeholders on the advertising opportunities available across Twins TV (MNNT) linear and Twins.TV streaming, connecting client objectives with relevant media solutions.
• Expand Strategic Partnerships: Collaborate with corporate sponsors and media partners to identify cross-selling, cross-promotional, and other opportunities that expand client investment and generate incremental revenue.
• Represent the Twins in the Marketplace: Participate in client meetings, industry events, trade association functions, and networking opportunities to strengthen relationships, elevate awareness of Minnesota Twins media offerings, and develop new business.
• Support Team Development: Share sales expertise and product knowledge with Client Service Coordinators and Client Service Repres

[…]
nitiatives, community events and partnerships, policy changes, data analysis, workshops, and support groups, we are dedicated to creating a workplace where everyone can thrive. We are here for the long haul and to do the meaningful work that creates true institutional change within our workplace, with our partners, and in the communities we serve.

EEOC & DIVERSITY STATEMENT

Playfly Sports affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Playfly Sports is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

ACCOMMODATIONS

Playfly Sports is committed to the full inclusion of all qualified individuals, and as part of this commitment, Playfly Sports will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact recruiting@playfly.com .

We are unable to sponsor or take over sponsorship of an employment visa for this role at this time

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

For California and UK Residents, please read our Privacy Policy