Digital Marketing Strategist

The posting, as Praxis Precision Medicines, Inc. wrote it

The Opportunity

The Director, Digital Marketing Strategist will lead the digital marketing strategy and operating model across Praxis’ Developmental and Epileptic Encephalopathy (DEE) and Movement Disorder portfolios. This leader will define the digital vision, channel roadmap, and priorities across the portfolio and partner closely with functional marketing leaders to ensure digital capabilities are built and deployed in service of brand and business objectives.

This role will sit at the intersection of strategy, technology, and execution. The Director will connect brand priorities with website, digital media, CRM, marketing technology, and broader digital capabilities, while coordinating closely with Commercial Excellence, Digital/IT, and agency partners to create a consistent, scalable, and high-quality digital experience across the portfolio.

This is a highly cross-functional leadership role for a builder who can establish clear digital strategy, simplify complexity, align stakeholders, and turn business priorities into disciplined execution.

Primary Responsibilities

• Lead the portfolio digital marketing strategy and channel roadmap across DEE and Movement Disorder, establishing priorities, sequencing investments, and defining the capabilities needed to support near- and long-term business objectives.
• Partner with functional marketing leaders to translate brand strategy into digital priorities, ensuring website, digital media, CRM, and marketing technology initiatives are aligned to audience needs, brand objectives, and the broader commercial strategy.
• Establish the digital operating model across the portfolio, clarifying ownership, decision rights, ways of working, and standards to enable efficient collaboration across Marketing, Commercial Excellence, Digital/IT, and external partners.
• Drive cross-functional prioritization and execution, serving as the connective tissue between commercial strategy and the teams responsible for digital products, platforms, data, technology, and activation.
• Coordinate with Commercial Excellence Engineers, Digital/IT, and agency partners to ensure consistent digital execution, strong technical delivery, and a cohesive customer experience across the portfolio.
• Define and advance the digital capability roadmap, identifying opportunities to strengthen personalization, measurement, CRM, marketing technology, data utilization, and other capabilities that improve the effectiveness of digital marketing.
• Establish measurement and performance expectations for digital marketing, ensuring teams have clear objectives, meaningful KPIs, and actionable insights to continuously improve digital effectiveness.
• Build scalable standards and best practices across brands and audiences, balancing portfolio consistency with the distinct needs of DEE and Movement Disorder.
• Lead throug

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rapies for central nervous system disorders characterized by neuronal imbalance. At Praxis we share a common vision of reshaping the human condition into a more freeing and fulfilled existence by developing high impact medicines for patients and families affected by and living with complex brain disorders. Our core Values of Trust , Ownership , Curiosity and Results are foundational to every aspect of our business and are exemplified by each and every one of our team members.

Diversity, Equity & Inclusion
Guided by our core values, at Praxis Precision Medicines, Inc. we continue to DARE FOR MORE ® to advance, promote, and champion diversity, equity, and inclusion by encouraging individuals to bring their authentic selves and perspectives to work each day. We are an equal opportunity employer and committed to providing opportunities to all qualified applicants without regard to race, religious creed, color, gender identity or expression, age, national origin, sexual orientation, disability, genetics, military service and veteran status, or any other characteristic protected by federal, state, or local laws.

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