HCP Personal Marketing Lead - Epilepsy

The posting, as Praxis Precision Medicines, Inc. wrote it

Position Summary

As HCP Personal Marketing Lead - Epilepsy, you will own the strategy, development, execution, and optimization of HCP personal promotion and speaker programming initiatives. This role will translate brand strategy, customer insights, and clinical evidence into compelling, compliant promotional tools and experiences that support meaningful engagement with healthcare professionals in a rare indication.

Working closely with Marketing, Sales, Sales Training, Medical Affairs, Commercial Operations, Legal, Regulatory, Compliance, and external partners, this individual will lead field promotional initiatives and HCP speaker programs, ensuring alignment with brand objectives and effective execution. This is a hands-on role for a strong collaborator who can navigate the needs of a specialized HCP audience, drive cross-functional alignment, and continuously improve promotional effectiveness.

Primary Responsibilities

• Lead HCP personal promotion strategy, translating brand objectives, customer insights, segmentation, and positioning into clear priorities for field engagement and promotional initiatives.
• Own the development and optimization of field promotional materials, including core sales resources, clinical data presentations, objection-handling tools, and other materials that support effective, differentiated HCP conversations.
• Lead HCP speaker programming, including speaker bureau planning, speaker identification and onboarding, training, program execution, and ongoing speaker readiness, ensuring alignment with brand objectives and compliance requirements.
• Partner closely with Sales and Sales Training to support launch readiness, field execution, and consistent brand messaging, incorporating field feedback and evolving customer needs to refine promotional priorities.
• Translate complex clinical and scientific information into clear, customer-relevant messaging, collaborating with Medical Affairs, Legal, Regulatory, and Compliance to ensure promotional materials and programs are accurate and compliant.
• Lead agency and vendor partners across personal promotion and speaker programming, establishing clear expectations, managing budgets and timelines, and ensuring high-quality execution.
• Evaluate promotional effectiveness using customer insights, field feedback, speaker program metrics, and performance data to identify opportunities for improvement and optimize future initiatives.

Qualifications and Key Success Factors

• Bachelor's degree required; advanced degree in business, life sciences, marketing, or a related field preferred.
• Progressive experience in pharmaceutical or biotechnology HCP marketing, including personal promotion, field promotional materials, and/or HCP speaker programming. Pre-launch or launch experience preferred.
• Experience in rare disease, specialty pharmaceuticals, or

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rapies for central nervous system disorders characterized by neuronal imbalance. At Praxis we share a common vision of reshaping the human condition into a more freeing and fulfilled existence by developing high impact medicines for patients and families affected by and living with complex brain disorders. Our core Values of Trust , Ownership , Curiosity and Results are foundational to every aspect of our business and are exemplified by each and every one of our team members.

Diversity, Equity & Inclusion
Guided by our core values, at Praxis Precision Medicines, Inc. we continue to DARE FOR MORE ® to advance, promote, and champion diversity, equity, and inclusion by encouraging individuals to bring their authentic selves and perspectives to work each day. We are an equal opportunity employer and committed to providing opportunities to all qualified applicants without regard to race, religious creed, color, gender identity or expression, age, national origin, sexual orientation, disability, genetics, military service and veteran status, or any other characteristic protected by federal, state, or local laws.

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