Product Marketing Manager

The posting, as Propel wrote it

ABOUT US

Propel builds technology that strengthens the social safety net in America. We envision a future where every American has the tools and resources they need to thrive.

The safety net’s strength depends not just on funding, but delivery. Propel exists to dramatically improve how government benefits are delivered. Managing SNAP benefits, picking a D-SNP plan, or protecting against EBT theft should feel as seamless as Apple Pay or Netflix.

Governments struggle to build modern, scalable user experiences. We don’t.

Over 5 million Americans trust Propel today. We’ve grown revenue 35% YoY and are reinventing entire benefit categories, including Medicare, around the real needs of low-income Americans. We’re building a high-growth, high-ceiling, sustainable for-profit company where impact drives revenue.

THE ROLE

Propel is launching new products that expand how we help SNAP recipients save money and access essential services. We’re looking for a Product Marketing Manager to help bring these products to market and grow their reach.

This role will focus on consumer products and features that help SNAP recipients save on groceries and everyday essentials—from Rewards and Deal Tracker to offers across our Marketplace. You’ll develop positioning and messaging, shape go-to-market and ongoing marketing strategies, and partner closely with Product, Lifecycle, Growth, Research, and business leads to drive discovery, activation, and repeat engagement. You’ll report to the Director of Product Marketing.

WHAT YOU’LL DO

• Build a deep understanding of our audiences—their needs, motivations, perceptions, and sources of confusion—and use those insights to shape product and marketing decisions.
• Define and test differentiated positioning, value propositions, naming, and messaging.
• Write clear, compelling customer-facing copy for product launches and lifecycle communications.
• Lead go-to-market and lifecycle plans that drive discovery, activation, and repeat engagement.
• Bring audience and market insight into product development, from early strategy through launch and iteration.
• Define success measures, design experiments, and use adoption, engagement, conversion, and revenue data to evaluate impact and adjust the strategy.

WHAT YOU BRING

• 5+ years of experience in product marketing or a closely related role, ideally in a consumer technology environment.
• Exceptional writing skills and the ability to make complex products clear, compelling, and trustworthy.
• A track record of developing positioning and messaging and leading go-to-market strategy for new or evolving products.
• Hands-on experience writing lifecycle communications that support onboarding, engagement, retention, or reactivation.
• Strong audience orientation and a practical approach to using qualitative and quantitative insights to make decisions.
• A track record of setting measurable goals, designing experiments, and using adoption, engagement,

[…]
FundMe, and GiveDirectly.

Propel is a for-profit, venture-backed company that holds its social mission at its core. We're proud to be supported by a blend of nonprofits, impact investors, and world-class investors, including the Robin Hood Foundation, Andreessen Horowitz, Nyca Partners, Financial Health Network, JPMorganChase, Kevin Durant, Serena Williams, and Nas.

Learn more about our impact from the press

• Fintech Company Propel Announces $10 Million Fund For Food Stamp https://www.forbes.com/sites/juliegoldenberg/2025/10/30/fintech-company-propel-announces-10-million-fund-for-food-stamp-recipients-affected-by-government-shutdown/
• Late Show With Stephen Colbert http://linkedin.com/posts/givedirectly_help-feed-snap-families-missing-their-benefits-activity-7391501043743870977-UeOM?utm_source=share&utm_medium=member_desktop&rcm=ACoAAA1BqiYB0lii8Gct_U9ZZcrAcq9V9vnIZuU
• How to Propel the Fight Against Poverty in America https://www.youtube.com/watch?v=VJpjAwxAciA
• How Tech is Helping Poor People Get Government Aid https://www.nytimes.com/2021/12/08/us/politics/safety-net-apps-tech.html?partner=slack&smid=sl-share
• Propel Routes Money to those Who Need it Most https://www.forbes.com/sites/jeffkauflin/2020/04/03/fintech-apps-offer-first-aid-for-hardest-hit-consumers/#70df70611a93
• How one tech startup is giving cash to SNAP recipients https://www.npr.org/2025/11/04/nx-s1-5587728/snap-shutdown-propel-tech-startup-cash-donations
• Recipients Affected By Government Shutdown https://www.forbes.com/sites/juliegoldenberg/2025/10/30/fintech-company-propel-announces-10-million-fund-for-food-stamp-recipients-affected-by-government-shutdown/
• How hunger relief groups say you can help feed your neighbors during the shutdown and beyond https://apnews.com/article/food-banks-snap-benefits-freeze-3c232305bfe0fbaea9efc795c8c07a99
• Helping our Users Navigate this Crisis https://www.joinpropel.com/covid-19

Join us, and let's build something amazing together!