Senior Ad Operations Specialist

The posting, as Propel wrote it

Propel builds technology that strengthens the social safety net in America. We envision a future where every American has the tools and resources they need to thrive.

The safety net’s strength depends not just on funding, but delivery. Propel exists to dramatically improve how government benefits are delivered. Managing SNAP benefits, picking a D-SNP plan, or protecting against EBT theft should feel as seamless as Apple Pay or Netflix.

Governments struggle to build modern, scalable user experiences. We don’t.

Over 5 million Americans trust Propel today. We’ve grown revenue 35% YoY and are reinventing entire benefit categories, including Medicare, around the real needs of low-income Americans. We’re building a high-growth, high-ceiling, sustainable for-profit company where impact drives revenue.

THE ROLE

We launched the Propel Marketplace to connect our ~5M monthly active users to products, services, and exclusive offers from leading brands across retail, healthcare, and financial services. It has grown into a powerful, industry-leading performance tool for our partners and a critical revenue driver for Propel.

We’re looking for a Senior Ad Operations Specialist to own how Marketplace campaigns are booked, built, launched, and delivered. That includes owning campaigns in one of our business verticals, seasonal campaigns for partners, and self-serve campaigns we’re starting to launch. You’ll report to our Ad Ops Manager and work closely with Customer Success, Business Development, Growth and Merchandising, Product, Engineering, and Marketing.

WHAT MAKES THIS ROLE DIFFERENT

You’ll own campaigns from the moment inventory is booked to the day the budget fully delivers. The campaigns vary a lot. One is a partner launch in your vertical, another is a push to millions of users, another is a seasonal collection page you build from a Figma spec. The goal is the same each time: get it live on time and make sure it delivers. Most weeks center on your vertical and self-serve campaigns. During seasonal build windows, more of your time goes to seasonal campaigns.

WHAT YOU'LL DO

• Own the inventory booking tool our teams use to book placements. Field requests outside the self-serve flow, flag utilization gaps, and add new campaign levers as they launch.
• Build campaigns in our internal CMS and Braze, whether they’re partner campaigns in your vertical, self-serve, or seasonal. That includes collection pages and entry points from design specs, and A/B test setup.
• Get campaigns live. Clean QA copy, links, tags and budgets, and for seasonal campaigns, run the timeline across Customer Success, Product, Engineering, and Marketing.
• Make sure campaigns are delivering impact. Monitor pacing, flag risk early to CSMs and BD, and work with Insights on tests and budget shifts.
• Make the next campaign easier to ship. Run post-campaign reviews, keep documentation current, and use our AI tools to ship fixes to the booking tool and

[…]
mericans trust the free, modern Propel app to manage their government benefits, save money, and get updates when their benefits change. We've also partnered with renowned institutions and organizations like Vote.org http://Vote.org, GoFundMe, and GiveDirectly.

Propel is a for-profit, venture-backed company that holds its social mission at its core. We're proud to be supported by a blend of nonprofits, impact investors, and world-class investors including the Robin Hood Foundation, Andreessen Horowitz, Nyca Partners, Financial Health Network, JPMorganChase, Kevin Durant, Serena Williams, and Nas.

LEARN MORE ABOUT OUR IMPACT FROM THE PRESS

• Fintech Company Propel Announces $10 Million Fund For Food Stamp Recipients Affected By Government Shutdown https://www.forbes.com/sites/juliegoldenberg/2025/10/30/fintech-company-propel-announces-10-million-fund-for-food-stamp-recipients-affected-by-government-shutdown/
• Late Show With Stephen Colbert http://linkedin.com/posts/givedirectly_help-feed-snap-families-missing-their-benefits-activity-7391501043743870977-UeOM?utm_source=share&utm_medium=member_desktop&rcm=ACoAAA1BqiYB0lii8Gct_U9ZZcrAcq9V9vnIZuU
• How to Propel the Fight Against Poverty in America https://www.youtube.com/watch?v=VJpjAwxAciA
• How Tech is Helping Poor People Get Government Aid https://www.nytimes.com/2021/12/08/us/politics/safety-net-apps-tech.html?partner=slack&smid=sl-share
• Propel Routes Money to those Who Need it Most https://www.forbes.com/sites/jeffkauflin/2020/04/03/fintech-apps-offer-first-aid-for-hardest-hit-consumers/#70df70611a93
• How one tech startup is giving cash to SNAP recipients https://www.npr.org/2025/11/04/nx-s1-5587728/snap-shutdown-propel-tech-startup-cash-donations
• How hunger relief groups say you can help feed your neighbors during the shutdown and beyond https://apnews.com/article/food-banks-snap-benefits-freeze-3c232305bfe0fbaea9efc795c8c07a99

Join us, and let's build something amazing together!