Principal/Senior Software Engineer - Mobile App Monetization (Ad Server)

The posting, as PubMatic wrote it

About the Role

PubMatic is seeking an experienced and technically strong Principal Software Engineer to lead the design and development of next-generation Mobile App Monetization capabilities. This role is focused on building high-performance, low-latency, scalable, and privacy-safe systems that help maximize publisher revenue from in-app inventory while improving DSP and buyer spend efficiency.

The role requires a deep understanding of mobile app advertising, SSP-DSP RTB workflows, OpenRTB mobile signals, SDK/mediation integrations, traffic shaping, QPS optimization, mobile attribution, privacy constraints, and performance advertising. The engineer will work on systems that monetize mobile formats such as rewarded video, interstitial, native, banner, app-open, playable, and video ads.

The ideal candidate is a seasoned backend engineer with strong ad-tech domain expertise and experience building real-time auction, targeting, decisioning, and optimization systems. You will work closely with Product, Data Science, Marketplace Quality, DSP Partnerships, Publisher teams, and SRE to build ML-integrated and data-driven monetization systems that improve yield, bid rate, win rate, fill rate, attribution readiness, latency, and reliability across PubMatic’s mobile app ecosystem.

What You'll Do

• Architect and implement scalable backend services powering mobile app monetization, extracting, transforming, and optimizing in-app behavioral data using on-device computation, data aggregation, and differential privacy techniques so that publishers can still deliver targeted ads and measure performance without accessing persistent, individual user identities.
• Build and optimize SSP-DSP integration workflows for mobile app inventory, including app bundle validation, device and geo signal handling, privacy-aware user signal processing, bid response handling, loss reason analysis, and DSP-specific troubleshooting.
• Design mobile-specific traffic shaping and QPS optimization systems that prioritize high-value in-app inventory based on bid probability, win probability, spend potential, app quality, device signals, geo value, ad format, consent availability, and DSP buying behavior.
• Improve runtime handling for Mobile App ad formats such as rewarded video, interstitial, native, banner, app-open, playable, and in-app video, including format eligibility, creative compatibility, response validation, tracking, completion, and reward-callback correctness.
• Build capabilities that improve buyer/DSP compatibility for MApp inventory, ensuring buyers receive well-represented, privacy-compliant, format-compatible, attribution-ready, and supply-quality-aware mobile app requests.
• Develop systems and diagnostics to improve Mobile App supply quality, including app bundle validation, app store metadata checks, app-ads.txt, sellers.json, SupplyChain object validation, app spoofing detection, invalid traffic indicators, device/geo inconsistency checks, and low-qu

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mployees throughout the global have returned to our offices via a hybrid work schedule (3 days “in office” and 2 days “working remotely”) that is intended to maximize collaboration, innovation, and productivity among teams and across functions.

Benefits : Our benefits package includes the best of what leading organizations provide, such as paternity/maternity leave, healthcare insurance, broadband reimbursement. As well, when we’re back in the office, we all benefit from a kitchen loaded with healthy snacks and drinks and catered lunches and much more!

Diversity and Inclusion : PubMatic is proud to be an equal opportunity employer; we don’t just value diversity, we promote and celebrate it. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

About PubMatic

PubMatic is one of the world’s leading scaled digital advertising platforms, offering more transparent advertising solutions to publishers, media buyers, commerce companies and data owners, allowing them to harness the power and potential of the open internet to drive better business outcomes.

Founded in 2006 with the vision that data-driven decisioning would be the future of digital advertising, we enable content creators to run a more profitable advertising business, which in turn allows them to invest back into the multi-screen and multi-format content that consumers demand.
Compensation Disclosure

In accordance with applicable law, the below salary rang e provided is PubMatic’s reasonable estimate of the total compensation for this role. New hires and current team members are typically compensated toward the middle of our pay range. The actual amount may vary, based on non-discriminatory factors such as location, experience, knowledge, skill s and abilities. In addition to salary PubMatic also offers a bonus and a competitive benefits package.

Total Compensation Range
$200,000 — $230,000 USD