Senior Director, Growth Marketing

The posting, as PubMatic wrote it

About the Role

Growth Marketing is one of PubMatic's highest-leverage investments, and it is being built from the ground up. We are looking for a Senior Director of Growth Marketing to lead a transformation of how PubMatic marketing investments generates, converts, and proves pipeline.

Today, growth marketing has strong people and real momentum, but needs infrastructure tuning to perform at scale. We are investing in bolstering that foundation, projected to lift marketing-sourced pipeline 15 to 25 percent within the first year, climbing toward 35 to 50 percent at full build. This role is accountable for turning that investment into results.

It is building the engine that takes a known audience, whether a target account, an engaged prospect, or a re-engaged pipeline opportunity, and converts it into quality pipeline and, ultimately, revenue. You will own the martech stack, the data and audience targeting strategy across first- and third-party sources and intent signals, the account-based marketing motion, and the digital channels that carry it all to market from brand to demand.

Reporting directly to the CMO and partnering closely with Marketing Operations, Product Marketing, Region Marketing Leaders, Corp Marketing, Sales & Sales Operations you will take the growth marketing function, including campaign and marketing automation, paid media, and business development outreach, from a team doing good work without full infrastructure to a fully resourced, data-driven growth engine.

The role is NYC based.

What You'll Do

As Senior Director, Growth Marketing, you will own four interconnected pillars that together turn marketing activity into quality, convertible pipeline.

• Brand to Demand: including Mid- and Lower-Funnel Pipeline Conversion, the lead-to-revenue funnel, from marketing qualified lead through opportunity and close
• Martech, Data & Audience Targeting: the technology stack and the first-party, third-party, and intent data strategy that powers it
• Account-Based Marketing & New Audience Engagement: programs that identify, target, and convert net-new accounts at scale
• Digital Channel Performance: paid media, SEO, GEO, AEO , lifecycle, and web conversion, optimized as one coordinated system
• Lead a team of 3 direct reports including web, BDR, and campaign managers.

Success Metrics

• Marketing-sourced pipeline lift tracking 15 to 25 percent (year one) and 35+ percent (full build) targets
• MQL-to-opportunity and opportunity-to-close conversion rates, improving consistently quarter over quarter
• Account-based marketing coverage and pipeline contribution across the expanding target account and agency universe
• Lead response and routing SLA adherence in partnership with Sales
• Martech stack maturity and data quality, measured jointly with Marketing Operations' attribution framework

Mid- and Lower-Funnel Pipeline Conversion

• Own the end-to-end lead funnel, from marketing qualified lead through opportunity creation

[…]
ys “working remotely”) that is intended to maximize collaboration, innovation, and productivity among teams and across functions.

Benefits: Our benefits package includes the best of what leading organizations provide such as, paid leave programs, paid holidays, healthcare, dental and vision insurance, disability and life insurance, commuter benefits, physical and financial wellness programs, unlimited DTO in the US (that we actually require you to use!), reimbursement for mobile and fully stocked pantries plus in-office catered lunches 5 days per week.

Diversity and Inclusion : PubMatic is proud to be an equal opportunity employer; we don’t just value diversity, we promote and celebrate it. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status

About PubMatic

PubMatic is one of the world’s leading scaled digital advertising platforms, offering more transparent advertising solutions to publishers, media buyers, commerce companies and data owners, allowing them to harness the power and potential of the open internet to drive better business outcomes.

Founded in 2006 with the vision that data-driven decisioning would be the future of digital advertising, we enable content creators to run a more profitable advertising business, which in turn allows them to invest back into the multi-screen and multi-format content that consumers demand.

Compensation Disclosure

In accordance with applicable law, the below salary rang e provided is PubMatic’s reasonable estimate of the total compensation for this role. New hires and current team members are typically compensated toward the middle of our pay range. The actual amount may vary, based on non-discriminatory factors such as location, experience, knowledge, skill s and abilities. In addition to salary PubMatic also offers a bonus and a competitive benefits package.

Total Compensation Range
$255,000 — $275,000 USD