Technical SEO Specialist

The posting, as Qualtrics wrote it

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.

SEO Specialist

Why We Have This Role

People arrive at Qualtrics because they searched for an answer — how to understand what their customers actually want, why their best employees leave, whether a product will land before they build it. Whether they find us depends on whether our site can be crawled, indexed, understood, and cited. That is the work. We run a large site consisting of thousands of pages across multiple languages and regions. Search itself is changing rapidly. An answer surfaced inside an AI-generated response now matters as much as (if not more than) a blue link, and the signals that earn it are not all the same ones that mattered five years ago. This is a senior, individual-contributor role and the only one of its kind on the team. You will own technical search for Qualtrics including site health, structured data and entity signals, and the working relationship with web engineering. You will not be handed a playbook for the AI-search half of it. You will write it.

How You’ll Find Success

• You diagnose before you prescribe. You can read crawl data, log files, and Search Console together and tell a symptom from a cause.
• You get things shipped. A technical finding is worth nothing until it is in production. You write requirements engineers respect, you understand why their roadmap looks the way it does, and you argue priority on business impact.
• You quantify. You can put a number on what a fix is worth before you ask anyone to build it, and show what it returned afterward.
• You translate. You explain a problem to an engineer and its business consequence to a marketing leader in the same afternoon, and both leave clear.
• You work well without a playbook. The AI-visibility side of this role is genuinely still in motion. You are comfortable designing a measurement approach, being wrong about part of it, and revising.

How You’ll Grow

• You will own a function outright,

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rotection Act

Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.

The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.

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For full-time positions , this pay range is for base per year; however, base pay offered within this range may vary depending on location, job-related knowledge, education, skills, and experience. A sign-on bonus and restricted stock units may be included in an employment offer. Full-time employees are eligible for medical, dental, vision, life and disability, 401(k) with match, paid time off, a wellness reimbursement, and mental health benefits. For a detailed look at our benefits, visit Qualtrics US Benefits .

Virginia Base Annual Pay Transparency Range
$91,000 — $110,500 USD