Product Marketing Lead

The posting, as Quantcast wrote it

At Quantcast, we don't just build advertising technology, we revolutionize how it works. Our AI-powered Demand Side Platform (DSP) connects the world's most ambitious marketers with their ideal audiences across the open internet, delivering results that actually move the needle. Since 2006, we've been the industry's trailblazer, launching the first AI-powered measurement platform for publishers and the first AI-driven DSP. Our AI doesn't just optimize—it delivers the measurable outcomes that matter most to our clients, giving them the competitive edge they need in a crowded marketplace. Ready to join the team that's defining the future of digital advertising?

Quantcast is redefining performance advertising through Q+, our AI-powered autonomous performance platform. As we move toward a more self-serve, outcomes-driven commercial model, the strength of our market positioning, differentiation and go-to-market execution is critical to winning customers.

We’re looking for an exceptional Product Marketing Lead to define why Quantcast wins, translate complex product innovation into compelling customer value and build the positioning, proof points and GTM plans that help our commercial teams compete effectively. Reporting to the Director, Commercial Marketing, you will work at the intersection of Product, Marketing and Revenue.

This is a senior, hands-on strategic role. You will not simply coordinate launches or create collateral: you will develop a deep understanding of our buyers, competitors and product advantage, shape the commercial narrative and influence how we bring Q+ and Quantcast’s solutions to market.

What you'll do

Product Positioning & Commercial Differentiation

• Own differentiated positioning, value propositions, messaging architecture and proof-point frameworks across Q+, Quantcast’s platform, AI capabilities and priority solutions.
• Answer the central commercial questions: why choose Quantcast, why now, why over competing DSPs, and what evidence substantiates our claims?
• Translate AI, automation, optimization, measurement and performance capabilities into credible business outcomes for enterprise and mid-market buyers.
• Build consistent but differentiated narratives by ICP segment, vertical, buyer persona and use case; ensure messaging reflects the needs of both managed-service and evolving self-serve motions.

Go-to-Market Strategy & Product Launches

• Partner with Product Leadership to shape GTM strategy from market opportunity and customer problem through audience definition, positioning, launch plan and adoption.
• Own product marketing workstreams for launches, including messaging, differentiation, proof, buyer narratives, field-readiness inputs and cross-functional activation.
• Establish clear launch objectives and post-launch learning loops, using adoption, customer feedback and commercial signals to refine positioning and GTM decisions.
• Work with Integrated Marketing, Revenue and Customer Success to bring pro

[…]
prospects, sellers and Product stakeholders to validate buyer problems and differentiated value.

• Deliver a clear, evidence-based messaging and competitive positioning framework for priority ICPs and use cases.
• Build a repeatable GTM and competitive intelligence cadence and activate refreshed messaging through Commercial Learning & Content, Revenue and Integrated Marketing.

Success Measures

• Clear, differentiated and evidence-backed positioning that is consistently adopted across customer-facing teams.
• Successful GTM execution and stronger adoption of priority products and capabilities.
• Improved relevance of messaging to priority ICPs, verticals and buyer personas, informed by customer and field feedback.
• A credible, actionable competitive intelligence capability that helps teams respond effectively to competitive pressure.
• Demonstrable contribution to qualified pipeline, product adoption and competitive conversion, measured in partnership with Revenue and other GTM leaders.

Why This Role Matters

Q+ creates a major opportunity for Quantcast to change how buyers understand and experience performance advertising. Technology alone will not win that opportunity. You will shape the commercial story that connects our innovation to customer needs, clarifies why Quantcast is different, and helps our teams win in a crowded, rapidly evolving market.

At Quantcast, we craft offers that reflect your unique skills, expertise, and geographic location. On top of a competitive salary, this position includes a performance bonus, equity, and a comprehensive benefits package. For more details, visit our Careers Page https://www.quantcast.com/careers/ and see how we support our team. We are headquartered in San Francisco with offices around the world. Quantcast is an Equal Opportunity Employer. Please see the Applicant Privacy Notice https://legal.quantcast.com/#applicant-privacy-notice for details on our applicant privacy policy. Join the team that unlocks potential.