ABM Marketing Lead

The posting, as Rec Technologies wrote it

ABM MARKETING LEAD

San Francisco (FiDi), on-site · Reports to the Head of Revenue · $160K–220K base + equity

ABOUT REC

Think about the last time you tried to book a tennis court. Or sign your kid up for a swim lesson. Or find an open rec league that actually fits your schedule. You probably ended up on a website that looked like it was built in 2003, or even worse, filled out a piece of paper.

$3T is spent on recreation globally, and it's built on a completely fragmented system that's largely untouched by technology.

At Rec (recreation.ai http://recreation.ai), we're using AI to change that: reimagining how the world plays, participates in community, and gets active. Our vision is simple: more recreation for everyone. We sit at a rare intersection, a consumer product loved by everyday players and an enterprise platform trusted by the organizations that power recreation.

We're a small team with firepower. Our founders were among the first few hundred at Uber, then led teams at The Athletic and MasterClass. The rest of the team combines builders from Google, Microsoft, Strava, Hipcamp, and Airbnb.

People join Rec for two reasons: you want to build AI that gets people back in the real world, and you want to work with really smart people.

ABOUT THE ROLE

Rec is looking for an ABM Marketing Lead who is equal parts strategist and operator. Reporting to the Head of Revenue, this person will own how Rec identifies, engages, and wins the accounts that matter most across municipal Parks and Recreation and our largest Private Rec opportunities.

Rec is an AI-native vertical software company serving the recreation space. Our platform helps teams manage programs, facilities, memberships, payments, schedules, communications, reporting, and AI workflows from one modern system. We are growing quickly, and our ambition is bigger than replacing legacy recreation software. We are building the platform that helps communities expand access to local recreation.

This role is about turning that ambition into a repeatable account-based engine: coordinated, multi-touch programs that build credibility with target accounts long before an RFP drops, and turn that credibility into qualified pipeline and closed revenue.

Rec's core Parks and Rec motion is not broad lead generation. It is a high-consideration, relationship-driven sale with long cycles, buying committees, budget calendars, council approvals, and formal procurement. Reputation, proof, references, peer networks, events, and timing decide who wins. The right leader knows how to map these accounts, understand who influences the decision, spot the signals that a buying process is coming, and put Rec's positioning and partner proof in front of the right people at the right moment.

At the same time, Rec is expanding into larger private recreation operators such as multi-site facilities, camps, sports organizations, and clubs. This will require sharp account selection, clear plays by segment, and di
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omer Experience, Product, and Executive Leadership, especially on account planning, customer references, and expansion opportunities within existing customers.

WHO YOU ARE

• 5+ years of B2B SaaS marketing experience with a focus on ABM, including leadership roles in high-growth companies, with a track record of driving measurable pipeline and revenue from named accounts.
• Proven success balancing strategic thinking with hands-on execution in lean, fast-moving organizations.
• Deep experience building ABM programs end to end: account selection, tiering, buying-committee mapping, orchestrated plays, and measurement. You've personally run 1:1 and 1:few programs and can point to specific accounts you helped open and close.
• Experience with long, high-consideration sales cycles where marketing works hand in hand with Sales to influence complex buying processes. Public sector, government, or education (SLED) experience is a strong plus.
• Hands-on proficiency with HubSpot or similar marketing automation / CRM systems, plus experience with ABM, intent, and enrichment tools. Strong curiosity for AI-powered GTM technologies across account research, personalization, and signal detection..
• Strong understanding of account-level measurement, attribution, budgeting, and ROI analysis.
• Exceptional written and verbal communication skills, with the ability to influence executives and cross-functional partners, and to earn the trust of sellers.

OUR VALUES

• Be Relentless. Move fast. Own it. Ship real value early and often.
• Win Together. Speak up, go beyond the boundaries of your role. That's how we win.
• Take Pride. Treat this like it's yours — because it is.

PAY & BENEFITS

• Compensation: $160,000–220,000 base + meaningful equity (final offer will be based on your background, experience and skillset)
• Benefits: Flexible PTO, top-tier health/dental/vision, and a 401(k) plan to support your future.
• Work location: San Francisco, on-site (FiDi)