Performance Marketing Director

Redirect Health · On-site · Phoenix, AZ · $120k–$150k

Posted by Redirect Health on their careers site · View the original posting

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Visa sponsorship: Says no sponsorship · This posting says it won't sponsor
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The posting, as Redirect Health wrote it

Healthcare shouldn’t be something you worry about when taking care of your family.
That’s why when you join Redirect Health, your healthcare costs nothing out of your paycheck—and the same is true for your spouse and children.

No monthly premiums
No deductibles
No surprise medical bills

Most team members avoid tens of thousands of dollars in healthcare costs compared to traditional health plans.
This isn’t a perk.
It’s part of our mission.

Who We Are
Redirect Health exists to make healthcare affordable for small businesses and people who can’t afford traditional employer insurance.
We help real people navigate a system that is often confusing, expensive, and frustrating—and we do it with empathy, accountability, and simplicity.
If you want your work to matter to families every single day, you’ll find purpose here.

How We Work (Our Core Values in Action)
At Redirect Health, our values guide how we show up for each other, our clients, and our members.
We do our best work when we:

Obsess Over People – We are always helpful, friendly, and human
Own It to Completion – If we take something on, we see it through
Always Improve & Adapt – We learn quickly and adjust without ego
Start with “Yes, We Can Help You” – We lead with solutions
Succeed as a Team – We win through trust and collaboration
Detest Waste & Unnecessary Complexity – We simplify to focus on what matters

About This Role
Own and Scale the Company’s Growth Strategy
Lead the development and execution of Redirect Health’s integrated growth marketing strategy across all customer acquisition and brand channels. This role goes beyond paid media and requires ownership of the full growth ecosystem, including paid acquisition, SEO, social media, lifecycle marketing, content, user-generated content (UGC), partnerships, and emerging channels.

You will be responsible for identifying the highest-leverage growth opportunities, building scalable systems, and driving measurable business outcomes across individuals, families, SMBs, and brokers.

Responsibilities include

Develop and execute a comprehensive, multi-channel growth strategy aligned with company goals
Own acquisition and growth initiatives across Meta, Google, SEO, social, email, content, UGC, partnerships, and future channels
Evaluate and test emerging opportunities such as OTT/CTV, out-of-home, influencer partnerships, AI-driven personalization, and other scalable acquisition channels
Continuously improve CAC, funnel conversion rates, ROAS, engagement, and customer acquisition efficiency
Build scalable systems for experimentation, testing, optimization, and rapid iteration
Align brand, growth, content, and customer experience into one cohesive growth engine

What You’ll Do
Drive Data-Informed Growth & Performance

Create visibility into funnel performance, attribution, customer behavior, and marketing effectiveness
Build and improve dashboards, forecasting models, and reporting systems

[…]
ely across departments

Is energized by mission-driven work that directly impacts families and healthcare accessibility

A strong performer in this role is known for

Turning ambiguity into focused action
Balancing creativity with analytical rigor
Building systems, not just campaigns
Driving results without ego
Creating clarity through data, communication, and leadership
Moving quickly while maintaining strategic thinking
Embracing innovation and challenging outdated marketing models

Why Join Redirect Health
What “Free Healthcare” Actually Means
When we say free, we mean no money out of your paycheck and no cost when you need care:

No monthly premiums
No cost to add your spouse or children
No deductibles (we reimburse them)
No out-of-pocket maximums

This benefit alone can save families tens of thousands of dollars.

What You’ll Earn

Salary: $120,000 – $150,000 per year
FREE healthcare for you and your entire family
Dental & Vision insurance
Paid time off & sick time
401(k) access
A mission-driven team that believes in doing the right thing

Ready to Make a Difference?
If you’re looking for more than just a job—and want to help reshape how healthcare works for families—we’d love to hear from you.

Legal Stuff
Redirect Health is an Equal Opportunity Employer (EOE). Employment with Redirect Health is at-will. Nothing in this job posting or the application process creates a contract or guarantee of employment. Please note this job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities required for this role. Duties, responsibilities, and activities may change at any time with or without notice. Redirect Health does not provide employment-based visa sponsorship now or in the future for this position. Applicants must be currently authorized to work in the United States without sponsorship.