Senior Director of Merchandising Strategy & Planning

The posting, as Reformation wrote it

Who We Are

Being naked is the #1 most sustainable option. We're #2.

Since 2009, we've been on a mission to bring sustainable fashion to everyone. Named one of Fast Company’s Brands That Matter and winning a Best Carbon Footprint award, we have big goals like being Climate Positive by 2025 , Circular by 2030 ,and pushing the whole industry forward along the way. Our work has gotten love in Drapers and Sourcing Journal , and TIME wrote about how great our CEO, Hali Borenstein, is. Basically, we're saving the Earth and looking damn good doing it.

We're a global brand with 50+ stores (and counting) around the world, and our own sustainable factory in LA . We innovate across categories like accessories , swimwear , and sleepwear , and we reach millions of people with campaigns like this , this and this .

None of this work is possible without the incredible people behind it. We're a mission-based company that invests in an inclusive culture, so we can innovate together and ensure everyone has the space to grow, thrive, and belong.

And starting right now, we want to do all that with you.

Work Location/ Schedule: Hybrid from Los Angeles HQ

Job Title: Senior Director, Merchandising Strategy & Planning

As the Senior Director, Merchandising Strategy & Planning, you will lead one of the most strategic functions within Reformation’s Merchandising organization—owning how we plan, invest in, and scale our assortments end to end across every channel. Working in close partnership with Merchandising and Buying, you are responsible for translating merchandise strategy into clear, data-informed assortment, investment, and financial plans that drive both growth and margin.

This role sits at the intersection of brand vision, product strategy, and financial planning. You will own the investment framework behind the assortment and the in-season reads that turn it into action—guiding decisions around assortment structure, buy-type investment, receipt placement, full-price selling, markdown, and risk allocation. You’ll ensure we are putting the right bets in the right places—by category, channel, and moment—while maintaining the discipline and agility that power our test-and-iterate model as the business scales.

What You’ll Do

Lead the Merchandising Strategy & Planning Function

• Own and evolve the end-to-end planning function, ensuring planning is a true strategic partner to Merchandising and Buying rather than a downstream inventory executor.
• Build, mentor, and manage a high-performing team of planners who think holistically about assortment, investment, and risk across channels.
• Establish a culture of curiosity, accountability, and fast, disciplined decision-making within the team.

Own Category, Assortment & Investment Strategy

• Partner with Merchandising and Buying to shape seasonal and annual assortment strategies, including depth, breadth, and mix by category and channel.
• Shape category architecture and the resulting assortment mix—inc

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company holidays for eligible employees.

• We offer retirement planning support for eligible employees, including the option to invest in Environmental Social Governance-aligned (fancy way to say sustainable) funds.
• We’re a mission-based company with offices in LA, NYC and London, as well as a global retail team, which means you’ll get to collaborate with people all around the world.
• You’ll get access to fertility care support through Carrot , and up to a $5,000 USD reimbursement for related fertility expenses after 1 year of employment.
• We care about the causes our employees care about so we donate to community efforts on a yearly basis.
• We offer a clothing discount, culture events (like our annual Ref Values week and Volunteer Time Off), you know, all the meaningful and fun stuff!

Reformation is proud to be an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team that reflects the world we want to live in. All qualified applicants will be considered for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status—in accordance with applicable international, federal, state, and local laws.

If you require accommodations during the application or interview process, please let us know. We’re here to ensure you have what you need to show up as your best self.

Still don’t know if you should apply? We get it— studies show that many women and individuals from historically underrepresented communities hold back from applying unless they meet every single requirement. At Reformation, we’re all about growth, not gatekeeping. If you’re passionate about the role and excited about making fashion more sustainable, we’d love to hear from you. If this role doesn’t totally excite you, consider applying to our general application.

Want some more?! - Sustainability , Forbes , Fast Company

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