Senior Growth Marketing Manager

The posting, as Rithum LinkedIn Board wrote it

Rithum™ is the world’s most trusted commerce network, accelerating how brands, suppliers, and retailers work together to deliver seamless e-commerce experiences. We provide an unmatched platform for brands and retailers, enabling them to accelerate growth, optimize operations across channels, scale product offerings and enhance margins.

Today, more than 40,000 companies trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Using our commerce, marketing, and delivery solutions, our customers create optimized consumer shopping journeys from beginning to end.

Overview

As the Senior Growth Marketing Manager , you are responsible for spearheading Rithum’s digital advertising efforts and driving efficient client acquisition across online channels, with a strong emphasis on B2B Google search engine marketing (PPC). You own performance marketing strategy and execution end to end, partner with creative, product, and analytics teams, and are accountable for ROI, client acquisition, and revenue growth targets.

At Rithum, all team members are expected to leverage AI to work smarter, accelerate decision-making, automate repeatable work, and improve outcomes. You are encouraged to continuously identify opportunities to apply AI, data, and scalable processes to enhance productivity, drive innovation, and deliver greater value for our clients, partners, and teams while maintaining appropriate judgment, quality, security, and compliance.

Responsibilities

Paid Media Strategy & Execution

• Spearhead digital advertising strategy, developing and executing performance marketing plans that drive efficient client acquisition, revenue growth, and ROI targets, with an emphasis on B2B Google search engine marketing (PPC).
• Manage digital advertising campaigns end to end, including planning, implementation, execution, optimization, and performance analysis.
• Execute and manage digital paid media plans for PPC and display on a real-time bidding platform.
• Monitor and optimize advertising budgets to ensure efficient allocation of resources and maximize ROI.
• Deep understanding of content strategy for paid media and be able to work cross-group collaboratively with the content team and/or agency to outline and deliver needs.

Search Platform Management

• Manage, review, and perform daily account responsibilities for Google Ads and other search platforms.
• Maintain and monitor keyword bids, daily and monthly budget caps, impression share, quality score, audience lists, and other key account metrics.
• Manage the creation of large keyword lists and tie them consistently back to the overall SEM strategy.

Testing, Analytics & Optimization

• Monitor KPIs including click-through rate, conversion rate across each funnel stage, cost per acquisition, return on ad spend, and lifetime value, and take proactive action to improve campaign performance.
• Conduct A/B and multivariate testing on ad variations, m

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age, and, where applicable, sales incentives.

For this position, the expected discretionary bonus is 12% of the annual base salary.

Benefits

• Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1
• A 6% 401(k) match
• Competitive time off package with 20 days of Paid Time Off, 9 Company-Paid holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and 1 Paid Volunteer Day; at 3 years of service PTO increases to 22 days, and at 5 years it increases to 25 days
• 12 weeks primary caregiver leave & 4 weeks secondary caregiver leave
• Accident, critical illness, and hospital indemnity insurance
• Pet insurance
• Legal assistance and identity theft insurance plans
• Life insurance 2x salary
• Access to the Calm app and the Employee Assistance Program
• $65/month Remote work stipend for internet
• Culture and team-building activities
• Tuition assistance
• Career development opportunities
• Charitable contribution match up to $250 per year

Rithum is an equal opportunity employer. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other protected characteristic. All employment is decided on the basis of qualifications, merit, and business need.

We're committed to providing reasonable accommodations in accordance with the law for qualified applicants. If you require assistance during the interview process due to a medical condition or need support accessing our website or completing the application process, please reach out to us by completing the Accommodations Request Form . Your comfort and accessibility are important to us, and we're here to ensure a seamless experience as you explore opportunities with our team.