Social Media Manager, Brand

The posting, as Robinhood wrote it

Join us in building the future of finance.

Our mission is to democratize finance for all. An estimated $124 trillion of assets will be inherited by younger generations in the next two decades. The largest transfer of wealth in human history. If you’re ready to be at the epicenter of this historic cultural and financial shift, keep reading.

About the team + role

We are building an elite team, applying frontier technologies to the world’s biggest financial problems. We’re looking for bold thinkers. Sharp problem-solvers. Builders who are wired to make an impact. Robinhood isn’t a place for complacency, it’s where ambitious people do the best work of their careers. We’re a high-performing, fast-moving team with ethics at the center of everything we do. Expectations are high, and so are the rewards.

We are looking for a Social Media Manager, Brand to drive brand storytelling, social-first creative, and culture-defining activations across our key platforms. This is a role for an experienced social/brand professional who can translate Robinhood's mission into content and moments that resonate with Millennial and Gen Z audiences. You will balance a bold, culturally fluent brand voice with the rigorous compliance standards required in financial services. This role owns brand storytelling, social activations, and creative strategy — it does not include day-to-day community moderation or customer support, which are owned by dedicated teams. This role is equal parts brand storyteller, trend-spotter, creative strategist, and cultural translator. You’ll know how to turn a product moment into a scroll-stopping activation that Millennial and Gen Z audiences share, remix, and talk about.

This role is based in our New York, NY, and Menlo Park, CA offices, with in-person attendance expected at least 3 days per week.

At Robinhood, we believe in the power of in-person work to accelerate progress, spark innovation, and strengthen community. Our office experience is intentional, energizing, and designed to fully support high-performing teams.

What you’ll do

• Own our social content strategy: Define the voice, tone, and creative point of view for Robinhood’s brand across X, TikTok, Instagram, YouTube, and Reddit — ensuring every post feels distinctly Robinhood and resonates with a Millennial and Gen Z audience.
• Lead social-first brand campaigns: Partner with Brand, Creative, and Product to conceive and execute social-native campaigns and always-on content that make Robinhood’s mission tangible and culturally relevant.
• Spearhead social activations: Ideate and execute high-impact brand activations — cultural moments, platform-native stunts, creator collabs, live events, and surprise-and-delight drops — designed to build buzz and deepen affinity with Millennial and Gen Z audiences.
• Speak fluently to Millennial and Gen Z audiences: Bring a deep, authentic understanding of Millennial and Gen Z culture, humor, platform behavior, and finance-adjacent tre

[…]
efits spending account for wellness, learning, and more.

• Employer-paid life & disability insurance, fertility benefits, and mental health benefits.
• Time off to recharge including company holidays, paid time off, sick time, parental leave, and more!
• Exceptional office experience with catered meals, events, and comfortable workspaces.

In addition to the base pay range listed below, this role is also eligible for bonus opportunities + equity + benefits.

Base pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, location, business needs, or market demands. The expected base pay range for this role is based on the location where the work will be performed and is aligned to one of 3 compensation zones. For other locations not listed, compensation can be discussed with your recruiter during the interview process.

Base Pay Range

Zone 1 (Menlo Park, CA; New York, NY; Bellevue, WA; Washington, DC)
$128,000 — $150,000 USD

Zone 2 (Denver, CO; Westlake, TX; Chicago, IL)
$112,000 — $132,000 USD

Zone 3 (Lake Mary, FL; Clearwater, FL; Gainesville, FL)
$99,000 — $117,000 USD

Click here to learn more about our Total Rewards, which vary by region and entity.

If our mission energizes you and you’re ready to build the future of finance, we look forward to seeing your application.

AI Usage Disclosure: Robinhood uses artificial intelligence (AI) tools to support parts of our recruiting process. These tools enhance the efficiency and consistency of our hiring process; however, all hiring decisions are made by our hiring teams.

Robinhood provides equal opportunity for all applicants, offers reasonable accommodations upon request, and complies with applicable equal employment and privacy laws. Inclusion is built into how we hire and work—welcoming different backgrounds, perspectives, and experiences so everyone can do their best. Please review the Privacy Policy for your country of application.