Senior Growth Marketing Manager (B2B - Hospitals)

The posting, as Roo wrote it

What We Do

We’re on a mission to empower veterinary professionals with opportunities to achieve greater flexibility in their careers while helping animal hospitals provide care for more pets in their communities.

Powered by groundbreaking technology, Roo has built the leading veterinary staffing and careers platform, connecting Vets, Techs, and Veterinary Assistants with practices for relief support, full-time hiring, and free continuing education. Roo empowers the largest network of over 30,000 veterinary professionals to earn and learn on their schedule, helping Veterinarians earn over $400 million. Together, we’ve provided more than 5 million hours of coverage at over 10,000 animal hospitals.

About the Role

We're looking for a Senior Growth Marketing Manager to grow Roo's business with independent veterinary hospitals. You'll own hospital growth across the full funnel: how practice owners and managers discover Roo, why they sign up, what gets them to post and fill their first shift, and what keeps them coming back.

You'll be accountable for bringing hospitals onto Roo and turning them into active, repeat customers, with success measured by hospitals that activate and stay active alongside sign-ups and leads. As the business unit's first dedicated growth marketer, you'll shape the growth strategy, own the growth budget and measurement, and lead testing across the hospital journey.

You'll report to the GM of Independent Hospitals, with a dotted line to the Marketing leadership and be part of Roo's marketing guild, which owns craft standards for marketing across the company.

Responsibilities

Growth Strategy & Planning

• Shape the strategy. Shape the hospital growth strategy with the GM and product, setting goals for acquisition, activation, reactivation, and expansion, plus acquisition cost and payback targets tied to hospitals that fill shifts and keep posting.
• Own the budget. Own the hospital growth budget and channel mix, allocating spend by market tier based on where shifts are most likely to fill, and deciding what to scale, what to cut, and what should wait.

Acquisition

• Own hospital channels. This covers both acquisition motions: B2B lead generation and account-based campaigns with sales, and direct-to-practice-manager acquisition through paid search and social. It also covers direct mail, referrals, sponsorships, buying-group partnerships, and SEO and AEO priorities, partnering with brand on the build.
• Own hospital acquisition campaigns. Own hospital-only acquisition campaigns, and bring the acquisition layer to company-wide campaigns led by the brand team.
• Partner on events. Partner with the brand and community teams on conferences, industry events, and webinars, bringing the hospital targeting and shaping the follow-up that turns attendees into active hospitals.
• Target the right hospitals. Partner with sales, Rev Ops, and analytics on hospital targeting and lead scoring, so marketing, the field team, and aut

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nderstanding, Solve Customer Problems and Have Fun!

What to expect from working at Roo!

Located in the US

For permanent, full time employees, we offer

• Accelerated growth & learning potential.
• Stipends for home office setup, continuing education, and monthly wellness.
• Comprehensive health benefits to fit your needs with base medical plan covered at 100% with optional premium buy up plans.
• 401K
• Unlimited Paid Time Off.
• Paid Maternity/Paternity and reproductive care leave.
• Gifts on your birthday & anniversary.
• Opportunity for domestic travel, including for regional team building events.

Located in Canada

For permanent, full time employees, we offer

• Accelerated growth & learning potential.
• Stipends for home office setup, continuing education, and monthly wellness.
• Comprehensive health benefits offered through Rippling EOR.
• Registered Retirement Savings Plans (RRSPs) and Tax-Free Savings Accounts (TFSAs) through Wealthsimple.
• Unlimited Paid Time Off.
• Paid Maternity/Paternity and reproductive care leave.
• Gifts on your birthday & anniversary.
• Opportunity for domestic travel, including for regional team building events.

Overall, you would be part of a mission-driven company that will significantly empower the lives of all veterinary professionals and the health of the overall animal industry that seeks massive innovation.

We have diverse, passionate & driven team members from a variety of backgrounds, and Roo is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. We are committed to creating an inclusive environment for all employees and candidates. We understand that your individual experience may not check every box but we still encourage you to apply even if you are not confident in every expectation listed.

Ready to join the Roo-volution?!