Head of Marketing

The posting, as Rts wrote it

RTS is an enthusiast culture company that builds at the intersection of gaming, creators, and brands. From global live events to bespoke branded content, we exist to create meaningful connections between fans and the worlds they love. Our team brings deep expertise across partnership sales and marketing, talent management, event production, media, community building, and IP development.

About the Role
As the Head of Marketing, you will be responsible for both RTS & Evo brands. You will define how our brands exist to their customers, how customers touch and feel it and how the brands talk to their communities. For Evo we are looking for someone who will own, evolve, and manage its brand and tone both internally and externally. For RTS you will be working both with the RTS brand as a parent company and our other clients. You will have a strong understanding of the creator economy where RTS serves as a respected authority and thought leader.

We are looking for the right person who has been in the thick of building a marketing engine and playbook for an emerging brand whilst also keeping a finger on the pulse of what’s new and what’s fresh. Evolving Evo’s brand means transitioning it from a historic, seasonal tournament into a year-round, global entertainment property. The right candidate will understand how to scale the brand into new international territories and multiple broadcast spaces, ensuring that as the spectacle and audience grows, that the identity remains both fiercely authentic to its roots and welcoming to new fans.
Reporting Structure:
You will report to the COO
Key Responsibilities:
Brand Strategy & Omnichannel Identity

• Work with executive leadership, the Evo product team and other internal stakeholders to define, evolve, and execute the overall brand vision for Evo and RTS in alignment with year-round growth goals (set by you) and partner objectives
• Establish clear frameworks for Evo’s evolving global brand tone, ensuring every consumer touchpoint from digital content through live event experiences remain authentic to its grassroots, counter-culture roots whilst also enabling the brand to grow to new fans
• Build scalable and repeatable marketing engines and playbooks that elevate RTS’s position as a respected authority and thought leader within the gaming, esports, and creator economy landscapes
• Define and own marketing goals, including go-to-market strategies, that drive audience growth, fan engagement, content consumption, ticket sales, and the long-term growth of Evo and RTS

Brand & Consumer Marketing

• Manage relationships with product and social teams to build strategies that drive growth in key areas such as content engagement, ticket sales and Evo talent
• Define the brand’s identity for its next phase of growth
• Manage Evo’s Creative Services, overseeing brand approvals across Evo’s growing slate of partners, events, marketing initiatives, websites, and relationships
• Build ticket marketing campaigns

[…]
related industries

• Experience building and scaling brands through periods of significant growth and change
• Experience creating marketing strategies that drive audience growth, engagement, and long-term brand affinity
• Experience leading marketing efforts across content, social, PR, creators, community, and live events
• Experience building teams, development talent, and creating the systems and playbooks that allow your organization to scale
• Experience working closely with cross-functional teams such as creative, product, partnership sales, and executive leadership
• A strong understanding of the creator economy and how creators influence culture, community, and audience behavior
• Experience working with agencies, external partners, and talent
• Strong instincts for brand, storytelling, fan engagement, and community building
• Comfortable moving between strategy and execution, from defining long-term vision to rolling up your sleeves when needed
• Passion for gaming, esports, entertainment, creator culture, or adjacent industries

Preferred

• Experience growing global brands across multiple markets and regions
• Experience marketing major live events, entertainment properties, festivals, or gaming brands
• Experience building year-round engagement strategies for brands with passionate communities
• Experience transforming brands from seasonal moments into year-round destinations or their audiences

Our Philosophy

• We believe strongly in work/life balance - you’ve got to feel your best to do your best. We invest in people, not just output, and aim to create an environment where creativity, empathy, and experimentation thrive.

RTS is proud to be an equal opportunity employer

• We celebrate and welcome diversity and are committed to creating an inclusive environment for all employees.

Benefits

• Medical, Dental, Vision and Life Insurance
• 401k
• Flexible work schedule
• Generous PTO and company-observed holidays
• Remote-first culture