Lead Senior Designer, Product Brand & Vision

The posting, as SanMar- External wrote it

At SanMar, the work you do makes a difference.

What's the Short Version?

The Lead Sr Designer, Product Brand & Vision owns product and brand clarity across a portfolio of private label and licensed retail brands. This role is accountable for designing and managing the clear, differentiated product solutions, strategies and seasonal narratives, ensuring consistent brand expression, customer and consumer relevance, and alignment with business goals.

What Will You Be Doing?

• Define and own product direction from inspiration and concept through execution, ensuring design solutions deliver against brand vision, customer and consumer relevance, and commercial goals.
• Create and deliver compelling design concepts, seasonal presentations, and strategic storytelling tools that inspire alignment and drive executive decision-making.
• Collaborate with merchandising and other cross-functional team members to determine and gain agreement on direction and execution throughout the product creation process; establish understanding of the product and process to facilitate buy-in from the team and management.
• Own and drive product-brand clarity across assigned brands, ensuring each maintains a distinct, consistent, and compelling market position.
• Serve as the product brand steward, accountable for translating creative vision into cohesive seasonal product direction that strengthens brand equity and business performance.
• Lead the development of brand-right product narratives, seasonal frameworks, and creative strategies that align consumer needs, market opportunities, and business objectives.
• Design and champion seasonal concepts, material platforms, and product visions across apparel, bags, accessories, and headwear categories.
• Establish and communicate clear creative direction for color, materials, graphics, silhouettes, construction, and product architecture across assigned brands.
• Partner with category designers to guide product creation, influence design decisions, and ensure consistent execution of brand strategy across all product categories.
• Interpret macro trends, consumer behaviors, cultural movements, and competitive insights to proactively shape future product opportunities and brand evolution.
• Identify opportunities to strengthen differentiation, eliminate duplication, and improve cohesion across the brand portfolio.
• Balance creative ambition with market realities, ensuring product concepts are innovative, scalable, and commercially viable.
• Influence cross-functional partners and senior stakeholders to align product vision, development priorities, merchandising strategies, and go-to-market execution.
• Raise the quality and consistency of design output through active review, coaching, and creative oversight of product and brands across the apparel, bags and headwear categories.
• Mentor, develop, and inspire junior and associate designers by providing ongoing feedback, skill development, and career guidance

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s needs. Our standard working hours are 8:00-5:00 PST. Periodic travel may be required. The employee is regularly required to sit for extended periods while working on a computer and participating in virtual and in-person meetings. Frequent use of hands for keyboarding and standard office equipment is required. Occasional standing, walking, and reaching may be needed to attend meetings or collaborate in an office setting. The role requires the ability to perform close visual work on a computer for extended periods. The employee may occasionally lift and/or move up to 10–15 pounds. Reasonable accommodations may be available to enable individuals with disabilities to perform essential job functions.
Why Work at SanMar?

Our people are at the heart of everything we do. They bring their talent, passion and dedication to work with them every day. Their hard work inspires us and gives us purpose. We love working here together.

Whether you work in our headquarters, from your home or in one of our distribution centers across North America, we believe that investing in you is just the right thing to do. Our comprehensive benefits package is designed to support your health and well-being, life balance, career growth and (eventually) retirement.

SanMar works with brands you already know, like Nike, The North Face and Brooks Brothers, as well as providing industry-leading private label apparel and accessories. Our people come to work excited to do their part, providing clothing that helps people feel that they’re a part of something special.

Here’s your chance to be a part of this story. If you’re ready to work in a place where your participation matters and your growth is a priority, we’re ready for you.

SanMar is an Equal Opportunity Employer

Whoever you are, wherever you’re from, whoever you love or follow in faith, whatever your disability or superpower status, whichever ethnicity or gender you identify with, you are welcome at SanMar.

SanMar participates in E-Verify.