Product Marketing Director

The posting, as Scan.com wrote it

We're Scan.com http://Scan.com. We're building America's national imaging network: the infrastructure that connects patients, providers, and payers to faster, better-value diagnostic imaging. Thousands of patients move through our platform every day, and each is a real person waiting for an answer to a healthcare concern. We exist to get them that answer faster.

We manage the medical imaging pathway end-to-end. Providers order through a single point of entry, and from there, we run the entire medical diagnostic pathway. Managing the full pathway, rather than brokering pieces of it, is what lets us deliver imaging faster, at higher quality, and at a lower cost than the fragmented status quo.

We're looking for a Product Marketing Director, Self-Funded Employers & Health Plans at an exciting time. We've raised over $200m in funding to date, reached profitability, and are growing 100% year on year.

Millions of people wait too long for a diagnosis. Come help us fix that.

WHAT YOU WILL ACHIEVE IN THIS ROLE

You'll own product marketing for Scan.com http://Scan.com's self-funded employer and health plan business lines. You'll report to the VP, Marketing and work closely with multiple teams across the business, including Sales, Product, RevOps and Finance.

Your job is to help Sales win. That means clear positioning, credible evidence and materials that move buying decisions forward. You'll create the messaging, positioning, pricing and content for everyone in the buying process, including CFOs, benefits leaders, consultants, brokers and TPAs.

This is a chance to build product marketing from the ground up for a high-growth vertical in a fast-scaling company. You'll start as a team of one, with AI being part of how you work from day one. Over time, you'll build the workflows and agents that let this function scale without matching headcount.

As a scale-up business, you can expect your role to develop over time. Here are some of the types of things you could be getting involved in:

• Build deep buyer insight. Understand how self-funded employers, health plans, and their advisers evaluate, buy, and implement imaging benefits. Map the buying committee, decision criteria, and barriers to adoption through interviews with buyers, consultants, industry experts, and executives.
• Define positioning and messaging. Own the employer value proposition and adapt it for each stakeholder and buying route. Give Sales a clear story on why Scan.com http://Scan.com, why now, and how implementation works.
• Turn analysis into commercial proof. Partner with Finance and Analytics to turn validated analysis into a persuasive savings story. Own how we explain the findings, assumptions, and limitations to buyers. Build a repeatable proof package for Sales to use.
• Set pricing and packaging. Own market pricing across customer segments and verticals, including competitive benchmarking, pricing models, and packaging.
• Sharpen the message in the

[…]
and want your work to visibly move the needle, you'll feel at home here.

HOW WE WILL INTERVIEW YOU

We keep our interview process short and sweet. Here are the stages you can expect, but we might switch up the order depending on team availability:

• 30-minute introductory phone call with a member of our Talent Team.
• If it feels like there is an initial fit for all, we will invite you to a 45-minute video call with the hiring manager. This is a more structured interview that will deep-dive into the role and technical needs.
• 'Scan Standard' interview, where our panel screens for values alignment and the success factors that matter at Scan.com http://Scan.com. You will also be assessed on your AI fluency at the stage and depth relevant to your role (see AI Requirements above).
• Meet the founders and/or other team members. Again, the length varies depending on how many people are involved and whether in person or via video call.
• Offer!

WHAT WE OFFER

We go beyond the basics with our benefits package. We believe great work starts with supporting our people. Here's what you can expect from us:

• Salary range of $175,000 - $220,000
• Equity
• Bonus
• Flexible remote or hybrid work options
• Dedicated personal development budget

DIVERSITY AT SCAN.COM http://Scan.com

Scan.com http://Scan.com is committed to eliminating discrimination and encouraging diversity within our team. We strive to provide equality and fairness for all job applicants and employees and never discriminate on the basis of gender, marital status, age, race, ethnicity, religion, or physical differences.

We are opposed to all forms of unlawful treatment and discrimination.

Our ambition is for our team to be representative of society's diversity, and for every employee to feel respected and able to bring their best selves to work.

If you need an accommodation to apply or interview, contact us at people@scan.com.

We look forward to receiving your application!