Principal Firmware Engineer

The posting, as SharkNinja wrote it

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

The Principal Connected Firmware Engineer is the senior individual technical contributor in SharkNinja's Connected Firmware organization — the deepest hands-on expert in wireless connectivity, display/UI, and device-to-app-to-cloud integration. This role sets technical direction on the hardest connected-architecture problems in the portfolio and holds the technical standard that internal developers and external partners build against.

The Principal Engineer designs the connected-platform interfaces and standards, then writes the reference implementations — connectivity stacks, provisioning and pairing code, display/UI frameworks, and app/cloud integration layers — that prove the architecture out in working code before any partner builds against it. That combination is what gives this role its leverage: not just interface contracts and design reviews, but hands-on implementation that sets the technical bar for the hardest connected-architecture problems in the portfolio. This is an architect-track role for an engineer who wants deep technical scope in connected systems without moving into people management.

Key Responsibilities

Technical Direction

• Define reference architectures and reference implementations for wireless connectivity, display/UI, and app/cloud integration reused across product categories.
• Own the design of the most technically demanding connected subsystems — Bluetooth/BLE and Wi-Fi stacks, Matter/Thread/Zigbee integration, display and embedded UI frameworks, and device provisioning and pairing protocols.
• Make and document the technical decisions that constrain downstream implementation: connectivity interface contracts, app/cloud API boundaries, and wireless platform selection criteria.
• Prototype and de-risk new connectivity, display, and app-integration technologies ahead of program commitment.

Design Review & Partner Governance

• Lead technical design reviews for internal an

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drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. To gether, we won’t just launch products— we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

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Life At SharkNinja
Outrageously Extraordinary

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