Strategist, Data & Analytics

The posting, as Shift wrote it

About SH/FT
Shift Paradigm is an execution-led strategic consultancy that bridges the gap between enterprise strategy and technical reality. We partner with Fortune 500 brands and emerging leaders to solve the inherent complexity of modern digital marketing. As partners to the world’s leading MarTech platforms, including Adobe, Salesforce, Optimizely, and Braze, we deploy integrated experts across data analytics, marketing strategy, technology development, engineering, and revenue operations to ensure our clients’ tech stacks don't just exist, but perform.

The Role
As a Strategist, Insights & Analytics, you act as the connective tissue between business goals, data architecture, and analytical execution across client engagements. You specialize in turning complex customer data into actionable marketing solutions, designing data models, predictive analytics frameworks, measurement strategies, and the semantic foundations required for AI agents to query customer data safely.
You are equal parts practitioner and advisor: comfortable collaborating directly with client engineering teams to define data logic, while translating complex analytical findings into compelling narratives that marketing leaders can act on. Working alongside cross-functional team members—engineers, analysts, and project leads—you bring big-firm data science depth to real-world marketing challenges in a lean, agile environment. You stay on the cutting edge of modern cloud data platforms, predictive modeling, and AI capability, bringing fresh perspectives to client accounts before they ask for them.
What You'll Accomplish

• Marketing Analytics Strategy & Measurement: Lead current-state data assessments and design phased analytics roadmaps for client engagements. Develop robust KPI frameworks, segmentation models, and advanced testing strategies that drive measurable marketing outcomes.
• Applied Analytics & Predictive Modeling: Design practical predictive models using Python and applied machine learning techniques. Evaluate data maturity to select the right analytical approach for each client, turning model outputs into targeted personalization and activation strategies.
• Agentic Enablement: Architect semantic layers (such as Genie Ontology, dbt semantic layers, or Unity Catalog documentation) and tool-calling data contracts that enable AI agents and LLMs to accurately query marketing data marts without hallucinating. Develop realistic evaluation frameworks (Evals) and human-in-the-loop guardrails for agentic workflows, testing agent retrieval quality, tool selection accuracy, and output safety in marketing execution. Design agentic workflow specs for marketing operations - mapping how autonomous or semi-autonomous agents can consume churn predictions, creative affinity tags, or audience segments to draft or trigger personalized campaigns.
• Data Architecture & Engineering: Architect scalable data strategies and collaborate with data engineering talent—whether in-house,

[…]
ng strategic insights to a CMO.

• Thrives in Ambiguity: Able to step into unstructured client problems, filter out noise, and chart a concrete, actionable path forward.
• Builds for Scalability: Thinks in terms of repeatable frameworks, templates, and reusable assets rather than isolated one-off deliverables.
• Forward-Looking: Treats modern data technology and AI as moving targets, actively staying current on industry trends.
• Grounded AI Realist: Distills the hype around autonomous agents into practical, governed use cases; understands that great agentic execution depends on clean metadata, strict context maps, and clear data boundaries.

What We Offer

• Competitive compensation aligned with your experience and impact
• Remote flexibility
• Collaborative culture that values diverse perspectives and innovative thinking
• Work that makes a measurable difference for your clients

Why SH/FT

SH/FT is a consultancy built for transformation. We bridge the gap between marketing, data, and technology to unlock growth for some of the world's most recognized brands. At SH/FT you'll shape the future of how organizations connect with their customers through intelligent architecture, scalable systems, and the power of data-driven strategy.
Comp & Benefits
The salary range for this role is $120,000 to $140,000. Salary is based on several factors including but not limited to skillset, relevant education, level of experience, certifications, and scope of responsibilities.
In addition to base salary, SH/FT offers benefits such as medical, dental, vision, STD/LTD, Life/AD&D, Flexible Paid Time Off, and various other ancillary benefits and perks.
Candidates must have current US work authorization. For US candidates, this employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the US.
No relocation assistance can be offered at this time.
All inquiries are held in strict confidence.