Director of Product Marketing

The posting, as Sitecore wrote it

ABOUT SCRUNCH

Scrunch https://scrunchai.com/, a Sitecore company, is on a mission to bring brands to an AI-first future—where people increasingly rely on LLMs to discover, understand, and act on information that matters to them.

As AI search and conversational agents replace traditional web search and browsing, Scrunch helps marketing teams rethink how their products and services are discovered and surfaced on AI platforms like ChatGPT, Claude, Gemini, and more—working with AI platforms, not against them. This shift represents the biggest change to marketing since the dawn of the internet.

Today, more than 500 paying brands—including Fortune 500 companies like Lenovo, category-defining brands like Akamai, ADP, Lenovo and breakout startups like Clerk—use the platform.

About the Role

We are looking for a Director of Product Marketing to establish and lead Product Marketing as a strategic business capability during a pivotal stage of growth for Scrunch.

This role is ideal for a self-starter who has introduced or matured Product Marketing within organizations where the function, processes, or expectations were not previously well defined. You will assess the business, identify the highest-value gaps, and create the strategy, operating rhythms, and deliverables needed to help Scrunch bring products to market effectively.

As the senior Product Marketing leader dedicated to Scrunch, you will connect Product Management, Marketing, Sales, Sales Enablement, Customer Success, Partners, and Sitecore leadership. You will influence product and go-to-market strategy, create structure where it adds value, and translate customer needs, market signals, and roadmap changes into a clear Product Marketing plan that stakeholders can execute.

This is a hands-on leadership role with significant ownership. You will personally lead critical strategic initiatives while helping shape how Product Marketing operates across the business. As the organization grows, there may be opportunities to mentor, develop, and potentially manage Product Marketing talent, making previous people leadership experience valuable.

What You Will Do

Build the Product Marketing Capability

• Establish Product Marketing as a strategic discipline within Scrunch and clarify how the function partners with Product, Marketing, Sales, Sales Enablement, Customer Success, and Partners
• Assess the organization to identify gaps where Product Marketing can create the greatest leverage and business impact
• Define scalable Product Marketing practices, operating rhythms, decision frameworks, and stakeholder engagement models
• Operate as both a strategic leader and a hands-on contributor, driving execution while helping the organization mature its go-to-market capabilities
• Mentor and influence teammates across functions and, as the business evolves, potentially support the development or management of additional Product Marketing talent

Drive Product and Go-to-Market Strategy

• Ow

[…]
rtable leading cross-functional work without relying on formal authority.

• You can think strategically about category, market, and growth opportunities while remaining willing to write the message, shape the launch plan, build the enablement, and analyze the results yourself.
• You have the experience and interest to mentor others and potentially manage a team over time, while remaining equally comfortable succeeding as a highly accountable individual leader.

Why Scrunch?

Scrunch operates at the intersection of AI, search, and customer experience, a rapidly changing space that is creating an entirely new category of opportunity.

This is a chance to join at an early stage and shape both how Scrunch takes its products to market and how brands understand the emerging category of AI search visibility and optimization.

You will have meaningful ownership, close access to decision-makers, and the opportunity to establish a Product Marketing capability with visible impact across Scrunch and Sitecore.

Scrunch is an equal opportunity employer. We welcome people of all backgrounds, experiences, perspectives, and identities. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Compensation details: the base salary for this role ranges from $200k to $240k, plus a 20% bonus structure.

Sitecore offers a comprehensive benefits package, including multiple health insurance options (medical, dental, and vision coverage), a 401(k) retirement plan with company matching contributions, generous paid time off (vacation/PTO, paid sick leave, and paid holidays, as well as paid volunteer days), fully paid parental leave for new parents, company-paid disability insurance (short-term & long-term coverage) and life insurance, and an Employee Assistance Program supporting employees’ well-being, and a number of voluntary benefits to choose from available upon date of hire.