Vice President, Marketing

The posting, as SmartRent wrote it

Who We Are

SmartRent (NYSE: SMRT) is revolutionizing how people live and work with the industry’s only end-to-end platform designed for the rental housing industry. By uniting purpose-built software, integrated hardware and full implementation and support in one ecosystem, we help owners and operators simplify operations, cut costs and deliver exceptional resident experiences. Recognized by Deloitte, HousingWire and the PropTech Breakthrough Awards, SmartRent is shaping the future of property technology and redefining what it means to make rental housing smarter.

Job Description

The Vice President, Marketing is SmartRent’s senior marketing executive and the owner of our entire marketing strategy: brand, narrative, digital, demand, product marketing, and the team and partners who bring it to market. You’ll define how SmartRent shows up to customers, partners, and the multifamily industry, and you’ll be accountable for marketing’s contribution to pipeline, bookings, and revenue growth.

This is a role for a builder who thinks like an executive and still knows how to get into the work. SmartRent is entering its next chapter, and we’re looking for a leader who has elevated a brand and modernized a company’s digital presence before, and who can do it again at the pace and with the rigor a public company requires. You’ll set the vision, make the investment calls, and earn the trust of the CEO, CRO, and executive team as a true strategic partner.

You’ll inherit a talented core team and agency partners, with the opportunity to shape and build the organization around you as the function grows. We value leaders who create outsized impact with a lean team, invest deliberately, and scale headcount when results justify it.

This role reports to the Chief Revenue Officer, serves as a member of the extended leadership team, and is based in the Phoenix metro area (preferred).

Responsibilities

Brand and market narrative

• Own SmartRent’s brand strategy end to end: positioning, architecture, identity, voice, and the story we tell customers, prospects, and partners.
• Evolve the SmartRent brand as the company and platform grow, leading cross-functional brand initiatives from strategy and research through creative development, internal alignment, and market rollout.
• Partner closely with Corporate Communications so SmartRent’s customer-facing brand, messaging, and launches stay aligned with the broader corporate narrative.
• Build SmartRent’s authority as the category leader in smart rental housing through industry content, trade presence, awards, and industry analyst relations, in coordination with Corporate Communications.

Digital experience and web

• Own SmartRent’s digital presence as a primary growth channel: website strategy, information architecture, content, UX, SEO, and conversion rate optimization.
• Lead major digital initiatives end to end, including redesigns, replatforming, and content migrations, in partnership with Product, Enginee

[…]
harp eye for brand, creative, and storytelling quality.

Preferred Qualifications

• Experience in proptech, SaaS, or IoT, ideally marketing to multifamily owners, operators, or single-family rental operators.
• Public company experience, including partnering with Corporate Communications, Investor Relations, and Legal to keep marketing aligned with company communications.
• Experience leading marketing through a company inflection point, such as a new platform strategy, category expansion, or brand transformation.
• Direct management of LinkedIn Campaign Manager, Google Ads, and GA4, with the ability to read and direct the work.
• Familiarity with intent-data platforms (6sense, Demandbase) and conversational marketing tools (Drift, Qualified).
• Experience using Gong or similar conversation intelligence to shape messaging and content.
• AI fluency, including AI-assisted content workflows, AI-driven scoring and enrichment, automation that incorporates LLMs (for example, Zapier + LLM or MCAE AI rules), and GEO/AEO optimization.

#LI-Hybrid

We Put Our Employees First

We offer a comprehensive and competitive benefits package designed to support your well-being and future. For our US employees, this includes medical, dental, vision, and life insurance with low deductibles and 75–100% employer contributions. We also provide flexible and generous PTO (because we know how important work-life balance is), a competitive 401(k) with employer contributions, paid parental leave, discounted insurance plans for pets and legal services and an employee stock purchase plan to help you invest in your future.

You’ll fit right in if you

Do the hard work and go out of your way to deliver excellence

Own outcomes and learn from your mistakes

Are a collaborative and supportive team player—win or lose, you lift others up

Value authenticity, diverse perspectives, and inclusion in the workplace

Have a passion for smart tech and the real estate industry

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