Director, Customer & Partner Marketing

The posting, as SOCi wrote it

Who We Are

SOCi.ai is redefining how multi-location Enterprises and Property Management Companies achieve local and AI search visibility with the world’s first agentic workforce. Built specifically for Property Management and Distributed Brands, SOCi’s brand-trained agents are guided by a unified visibility engine that autonomously executes and optimizes local marketing work across AI search, GEO ecosystems, social, and reviews — ensuring every location is visible, discoverable, and growing in today’s geo-driven landscape. View more on our Awards & Accolades here !

About the Role

The Director, Customer & Partner Marketing will own the strategy and execution of marketing programs that drive customer expansion (cross-sell, upsell, and account growth), generate partner-sourced pipeline, and support retention. Programs span SOCi’s customers (multi-location brands, franchise organizations, and property businesses) and its partners (agencies, technology providers, and resellers).

Working closely with Account Management, Customer Success, Partnerships, Sales, and Product Marketing, this leader will develop targeted, data-driven campaigns that engage customer buying groups, create demand for additional SOCi solutions, and reinforce customer value. This leader will align with Sales, Account Management, and Customer Success leaders on where to focus limited marketing resources to hit expansion and partner pipeline targets.

This role requires a balance of strategic thinking, hands-on execution, and revenue accountability for expansion and partner-sourced pipeline goals, with a strong emphasis on using AI, automation, and data to drive performance and operational efficiency. The role directly manages two Demand Generation Managers and a Marketing Coordinator.

Responsibilities

Customer Growth, Expansion & Retention

• Develop and execute customer marketing strategies that generate expansion pipeline, accelerate cross-sell and upsell opportunities, and support customer retention.
• Partner with Account Management and Customer Success to align marketing programs with revenue targets, renewal priorities, and strategic account opportunities.
• Work with Sales, Account Management, and Customer Success leaders to prioritize programs and allocate limited marketing resources against expansion and partner pipeline targets.
• Build targeted, account-based campaigns that engage customer buying groups across multi-location brands, franchise organizations, and property businesses, identify new stakeholders, and create demand for additional SOCi solutions.
• Lead customer lifecycle marketing, including targeted campaigns, nurture programs, webinars, events, and customer communications.
• Use customer segmentation, account intelligence, and behavioral signals to deliver personalized marketing experiences and improve engagement.
• Partner with Product Marketing to turn product launches and new-module releases into cross-sell and upsell campaigns, and help s

[…]
f developing marketing programs that generate measurable pipeline and revenue, particularly through customer cross-sell and upsell initiatives.

• Experience executing integrated, account-based, and retention-focused marketing programs targeting complex B2B buying groups.
• Strong proficiency in marketing automation, CRM platforms (e.g., Marketo, Salesforce), and data-driven performance optimization, with hands-on experience building AI-enabled marketing workflows.
• Strong analytical, communication, and cross-functional leadership skills, with the ability to translate strategy into measurable results.
• Proven ability to align with Sales and Customer Success leadership and prioritize limited resources against competing demands.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.
• Preferred: experience marketing to multi-location, franchise, or local-business customers, or within a martech/agency ecosystem.

.
What SOCi Provides to You

• Comprehensive Benefits Package (full-time permanent, non-contract roles only)
• Health insurance plans, dental, and vision
• Wellness incentives
• 401(k) plan with employer match
• Flexible Work Environment (full-time, non-contract roles only)
• Flexible paid time off
• Quarterly wellness days
• Paid holidays
• Unique employee engagement programs
• Empowering Career Growth and Success

What’s Important at SOCi

Led by a team of industry experts, SOCi is leading the pack in agentic marketing for multi-location brands. Our passionate team of SOCialites work from home around the globe!
Our collaborative, dynamic culture allows our teams to work cross-functionally and optimize productivity. We are a fast-paced, agile environment where thought leadership and input are encouraged. If you are looking for a place where you can come and make a difference in the way enterprise organizations utilize social technology, then SOCi is for you. Visit soci.ai for more information.