Membership Director - Miami

The posting, as Soho House & Co. wrote it

Job Purpose

The Membership Director, Miami is responsible for overseeing the development, acquisition and retention of Soho House members. This role drives membership growth, leads and manages the local Membership team, ensures a high standard of member experience, and significantly contributes to the overall success of the business.

The Director will work closely with House, regional and global teams to meet quarterly and annual membership targets, build and nurture a vibrant member community, and ensure the membership experience reflects Soho House’s unique creative spirit.

They will have a strong understanding of the market and its creative and cultural landscape, an extensive local network, and the ability to build meaningful relationships across the city. They will combine strong commercial and strategic thinking with a highly visible, hands-on approach to members and the market.

Main Responsibilities

Membership Recruitment & Retention

• Deliver the full membership budget each year, in line with weekly revenue targets and quarterly and annual targets for both new application approvals and member retention.
• Develop and deliver a comprehensive membership strategy with clear plans across acquisition and retention, monitoring performance and adjusting throughout the year as needed.
• Develop strategies for key renewal groups. Manage and execute retention plan, both offsite and onsite to mitigate churn.
• Make strategic decisions and adjustments to ensure membership targets are achieved or exceeded, identifying opportunities to accelerate growth or address areas of underperformance.
• Drive membership growth by leveraging an extensive personal network within the creative industries while continuously developing new communities and pipelines for prospective members.
• Ensure member outreach, approvals and the overall membership demographic reflect the House Identity Plan, with particular focus on demographics and creative communities that are reflective of the local market.
• Maintain a detailed understanding of the membership base, including applications, approvals, conversion, renewals, leavers, engagement and retention.
• Collect, analyze and act on retention metrics, member feedback and survey data to continuously improve member satisfaction and identify opportunities for growth.
• Work closely with the Member Success team to develop and deliver retention actions, with particular focus on members at highest risk of leaving.
• Maintain a strong understanding of the competitive landscape and ensure Soho House continues to attract and retain a relevant, high-quality creative membership.

Team Leadership & Management

• In close partnership with the Area General Manager, lead the Membership team, ensuring clear roles, responsibilities and accountability across the function.
• Recruit, lead and inspire a high-performing Membership team that represents the profile and diversity of the membership community.
• Set clear perfor

[…]
ng teams (inc remote and different markets) and large budgets with over 10 years experience.

• Extensive network and experience in creative industries.
• A minimum of 5 years experience managing teams in different markets within USA, including a strong knowledge of consumer behaviour, cultural insights, and ability to translate into revenue growth.
• Demonstrated expertise in driving and retaining membership and/or sales into a similar business.
• Exceptional communication and interpersonal skills, with the ability to engage and inspire others, with extensive experience building and leading presentations.
• Experience engaging and presenting to C level/senior leadership beneficial.
• Data-driven approach to membership management, with the ability to interpret and act on key metrics.
• Passion for creativity, community building, and hospitality.

Why work with us...

Soho House offers competitive compensation packages that feature global benefits and perks. Whether you’re seeking entry-level employment or a new opportunity to expand your profession, we offer training to develop the technical and managerial skills necessary to enhance your career.

• Career Development: Soho House can progress your career domestically or internationally as well as managerially or technically
• Soho Impact: Empowering the Soho House Community to make positive change, through mentoring, apprenticeship, local outreach and sustainability
• Learning & Development: An extensive range of internally and externally run courses are available for all employees.
• Cookhouse & House Tonic: Celebrating our passion for food and drink. Check out our monthly calendars and get involved in trips, training's and events. Available to all.
• Team Events: From fitness sessions to cinema screenings and art classes, each month we hold a series of fun events which you can sign up to.
• Team Meal: Whilst on duty in our Houses & Restaurants you will be provided with a substantial meal free of charge.