Director, Brand Strategy, Culture & Partnerships

The posting, as Sol de Janeiro wrote it

Our Story

Launched in 2015, S ol de J aneiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. S ol de J aneiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances.

Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME1 00’s 2024 Most Influential Companies, Fast Company’s 2024 World's Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace . These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.

What You’ll Do

Sol de Janeiro is seeking a visionary and strategically minded Director, Brand Strategy, Culture & Partnerships to lead the development of the brand’s cultural agenda, partnership ecosystem, and integrated go-to-market strategy.

Sitting at the center of the Integrated Marketing, Communications & Culture organization, this role is responsible for ensuring Sol de Janeiro consistently earns disproportionate attention, cultural relevance, and consumer desire beyond the scale of its marketing investment.

The Director serves as a strategic architect behind some of Sol de Janeiro’s most important brand and business moments, translating brand strategy and business priorities into cultural opportunities, breakthrough partnerships, integrated campaign frameworks, and launch platforms that drive both conversation and commercial impact.

This leader oversees the Body and Fragrance strategy teams while partnering closely with Product Marketing, Creative, Global Integrated Brand Media & Talent, Communications, Influencer Relations, Regional Marketing, Retail Marketing, and Commercial teams to ensure every major initiative is built through a single integrated lens.

The ideal candidate combines exceptional brand strategy expertise, cultural intuition, partnership leadership, and commercial thinking. They understand how modern brands earn attention, how culture shapes consumer behavior, and how integrated marketing creates sustained brand desire.

What You’ll Be Working On

Define Sol de Janeiro’s Cultural Agenda

Define how and where Sol de Janeiro can authentically participate in culture to earn relevance, credibility, and conversation.

Develop an annual cultural agenda that establishes priority territories, partnership opportunities, tentpole moments, franchise support, and emerging trend activations.

Build a long-term point of view on how the brand should show up across culture, communities, and consumer passion points.

Identify where Sol should lead conversations versus participate in them.

Monitor shifts across cons
[…]
cess in This Role Looks Like

Sol de Janeiro consistently participates in culture in ways that feel authentic, relevant, and distinctive.

Launches become moments people talk about, not simply products that are advertised.

Partnerships create measurable impact across brand and business metrics.

The organization operates from one strategic idea rather than multiple disconnected plans.

Body and Fragrance teams have clear strategic direction and stronger launch performance.

Brand Strategy, Culture & Partnerships becomes a catalyst that transforms strategy into cultural relevance and consumer desire.

Sol de Janeiro earns disproportionate attention relative to its investment and continues strengthening its position as one of the most culturally relevant brands in beauty.

#LI-hybrid

Salary Range
$160,000 — $180,000 USD

Why Sol de Janeiro?

• Competitive salary and bonus program for full-time team members
• Flexible hybrid work environment with opportunities for collaboration and growth
• Inclusive culture that values diverse perspectives and celebrates individuality
• The chance to be part of a fast-growing, award-winning global beauty brand

The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time.

Sol de Janeiro is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People Experience Team at careers@soldejaneiro.com .

https://soldejaneiro.com/pages/privacy-policy-sol-de-janeiro