Senior Director - Integrated Marketing & Growth

The posting, as SoundCloud wrote it

SoundCloud empowers artists, tastemakers and fans to connect and share through music. Founded in 2007, SoundCloud is a creator-first platform helping artists build and grow their careers by providing them with the most advanced tools, services, and resources. With over 4x the music catalog of every other major streaming platform, spanning 40+ million artists across 190+ countries, SoundCloud is where emerging artists find their sound, hidden gems are discovered, and music culture is shaped in real time.

At SoundCloud, we believe growth is not the responsibility of a single channel. Growth happens when products, experiences, customer journeys, marketing channels, creators, communities, and partnerships work together as a unified system.

We're looking for a Senior Director, Integrated Marketing & Growth to oversee SoundCloud's growth marketing ecosystem and connect every customer touchpoint into a unified engine that drives acquisition, activation, engagement, retention, monetization, and advocacy. In this role, you will build SoundCloud's growth operating system, own the end-to-end customer journey strategy, and lead performance, lifecycle, and organic growth channel strategy, while ensuring our platform remains discoverable in a world increasingly shaped by AI-powered search and recommendation engines. Working closely with Product Marketing, Brand, Community, Partnerships, Product, Engineering, Analytics, and Executive Leadership, you will drive integrated campaign orchestration across the business, modernize marketing measurement and experimentation, and build and lead a high-performing growth organization.

Reporting to the Chief Growth & Marketing Officer , you will be ultimately responsible for how users discover, engage with, subscribe to, and advocate for SoundCloud, maximizing long-term customer value across our entire ecosystem.

Above all, we're looking for a builder — someone who can connect people, teams, channels, and ideas into a growth engine that helps more creators and fans find success on SoundCloud.

This is a hybrid role requiring 3 days/week in our NYC office.

Key Responsibilities

• Design and lead the growth operating system, processes, and planning rhythms that unify efforts across Product, Marketing, Community, Partnerships, and Analytics into coordinated, scalable strategies, with clear prioritization and resource allocation
• Refine end-to-end creator and fan journeys to eliminate friction, bridge conversion gaps, and partner cross-functionally to accelerate activation, engagement, retention, and lifetime value — tying marketing efforts to customer behaviors, not just channel activity
• Own the overarching performance strategy for acquisition, lifecycle marketing, paid media, and conversion optimization, while expanding emerging discovery channels including SEO, AI search, AEO, App Store Optimization, and growth loops
• Lead integrated campaign orchestration across major product launches and brand moments (in

[…]
d fostering a community where everyone’s voice, perspective and experience is respected and heard

• We believe a strong team is made by investing in employees through mentorship, workshops and enrichment opportunities

Benefits

• Comprehensive health benefits including medical, dental, and vision plans, as well as mental health resources
• Robust 401k program
• Employee Equity Plan
• Generous professional development allowance
• Interested in a gym membership, photography course or book? We have a Creativity and Wellness benefit!
• Flexible vacation and public holiday policy where you can take up to 35 days of PTO annually
• 16 paid weeks for all parents (birthing and non-birthing), regardless of gender, to welcome newborns, adopted and foster children
• Various snacks, goodies, and 2 free lunches weekly when at the office

Diversity, Equity and Inclusion at SoundCloud

SoundCloud is for everyone. Diversity and open expression are fundamental to our organization; they help us lead what’s next in music by understanding and empowering our creators and fans, no matter their identity. We acknowledge the challenges in the music industry, and strive to influence an inclusive culture where everyone can contribute respectfully and thrive, especially the historically marginalized communities that many of our creators, fans and SoundClouders identify with. We are dedicated to creating an inclusive environment at SoundCloud for everyone, regardless of gender identity, sexual orientation, race, ethnicity, migration background, national origin, age, disability status, or care-giver status.

At SoundCloud you can find your community or elevate your allyship by joining a Diversity Resource Group. Diversity Resource Groups are employee-organized groups focused on supporting and promoting the interests of a particular underrepresented community in order to build a more inclusive culture at SoundCloud. Anyone can join, whether you share the identity or strive to be an ally.