Head of Product Marketing & GTM

The posting, as Spangleai wrote it

About SpangleAI
AI is fundamentally changing how people discover products, make decisions, and shop. We’re building the intelligence that helps retailers compete and win in this new world.
Spangle is building an AI-native platform that helps retailers understand customer demand, decide how to respond, and turn those decisions into revenue. Our technology brings together intelligence about each retailer’s products, customers, and business, and puts it to work across AI discovery, paid acquisition, onsite commerce, and emerging agentic shopping experiences.
We’ve partnered with leading brands including REVOLVE, Steve Madden, Alexander Wang, and Express, delivering measurable improvements in conversion, advertising performance, and AI-driven revenue.
Founded by experienced AI and commerce leaders, Spangle has raised $21 million and earned recognition from the National Retail Federation and Business of Fashion.
We’ve built sophisticated technology, won the trust of major retailers, and demonstrated what’s possible.
Now we’re looking for an exceptional leader to help turn that foundation into a repeatable growth engine.

The Opportunity
We’re hiring our founding product marketing leader to shape how Spangle goes to market and how the retail industry understands what we’re building.
This is a foundational role at the intersection of product, customers, marketing, and commercial strategy.
You’ll help answer some of the most important questions for our next stage of growth.
What makes Spangle indispensable to retailers? Which customer problems should we lead with? How should we position, price, and package our capabilities? How do we make it easier for retailers to start with Spangle and expand over time? How do we turn customer successes into a repeatable way to win new business?
You’ll also help establish Spangle as a recognized voice in AI commerce, translating our technology, customer results, and perspective on the future of retail into a compelling market presence.
You are not inheriting a marketing playbook. We’re looking for someone who has helped build one before.
You’ll work directly with our Founder & CEO and partner closely with product, sales, and customers. You’ll have a meaningful voice in company strategy, the freedom to challenge assumptions, and the ownership to turn ideas into results.
This is a hands-on leadership role. You’ll set direction, do the work, and help determine how the function grows.
What You’ll Own
Positioning and Market Strategy
Define how Spangle is understood, differentiated, and valued.
Develop a clear company narrative that connects our capabilities to the business outcomes retailers care about. Identify our highest-value customer segments, understand their buying motivations, and sharpen our competitive positioning.
Make a sophisticated technology platform easy to understand without losing what makes it powerful.
Commercialization and Go-to-Market
Help build a repeatable way to acquire and grow customers.
Part
[…]
g or GTM at an early-stage B2B software company. Experience with enterprise AI, commerce, infrastructure, or a combination of enterprise sales and product-led adoption is valuable.
We care more about what you’ve accomplished than your title, pedigree, or years of experience.
Why Spangle
Help shape a major technology shift. AI is fundamentally changing commerce. You’ll help define how retailers navigate that change and how Spangle becomes a trusted partner in the process.
Build on real technology and customer traction. You’ll have sophisticated capabilities, recognized enterprise customers, and meaningful commercial results to work with.
Influence the company, not just its marketing. You’ll work directly with experienced founders and help shape decisions about positioning, commercialization, and growth.
Build differently with AI. We believe AI enables exceptional people to accomplish far more with smaller teams. You’ll have the freedom to use AI, automation, and new approaches to rethink how marketing works.
Own something meaningful. This is an opportunity to establish a critical function, have an outsized impact on the business, and grow into broader marketing leadership as Spangle scales.
We offer competitive compensation, meaningful equity, health, dental, and vision benefits, a 401(k), and flexible PTO.
How to Apply
Send us your resume and a short note about why Spangle interests you.
We’d also love to see:

• A commercial problem you helped solve. Tell us about a time you improved positioning, packaging, pricing, or GTM at a growing company. What did you change, and what happened?
• Something you personally built. Share one or two examples of positioning, storytelling, or sales enablement work that made a measurable difference.

We’re looking for people who combine exceptional judgment with the ability to build.
If you’ve helped turn great technology into a business customers repeatedly choose, we’d love to meet you.
Spangle AI is an equal opportunity employer.