Product Marketing Strategist

The posting, as Sprout Social wrote it

Description

Sprout Social is looking to hire a Product Marketing Strategist to the Marketing team who will help us stay ahead of our competitors and stand out with industry analysts.

Why join Sprout's Marketing team?

At Sprout Social, we don’t just market products—we set the pace for how breakthrough brands connect with the world. As the social intelligence platform powering the future of customer connection, our Marketing team is the driving force behind turning that vision into reality. We lead with clarity and act with speed to drive market leadership, generate demand, and accelerate customer expansion, all in close partnership with core cross-functional stakeholders.

Here, you’ll have the freedom to test bold ideas, learn fast, and shape the future of the global brands we empower. We measure success by the business results we create and a shared commitment to excellence in our craft. If you’re ready to own your impact, accelerate your career, and build the definitive system for business, this is where you belong.

What you’ll do

Competitive intelligence (about 70% of your time)

• Track our key competitors. Conduct in-depth, always on analysis of our key competitors, spanning social media management, social listening, media monitoring and influencer marketing. Watch for product launches, pricing moves, marketing campaigns and company news.
• Be our early warning system. Be the first person at Sprout Social to share updates on emerging platforms and new features from established providers.
• Publish regular intelligence reports. Write clear, useful reports for stakeholders across research and development (R&D) and Product Marketing. Tell them what changed, why it matters and what we should do about it.
• Respond fast when competitors move. When a competitor releases a new feature, run a quick analysis. Share the key points with Sales and Customer Success (CS) so they can answer customer questions with confidence.
• Shape how we win. Go beyond reporting what competitors do. Recommend how we position against each one, where we can differentiate and what it will take to proactively win.
• Jump into deals. Support Sales in live, competitive deals. Help set the deal strategy and arm reps with the right proof points.
• Keep our competitive source of truth current. Maintain battlecards, comparison pages and talking points so customer-facing teams always have accurate information.
• Build a network of sources. Gather intelligence from analyst reports, review sites, win-loss interviews, and conversations with Sales and CS teams.
• Use AI to scale your work. Use AI tools to build core intelligence once, then systemize it across the company. Partner closely with our GTM Systems and Applied AI team in Revenue Operations to put competitive insight inside the tools Sales and CS use every day.

Analyst relations (about 30% of your time)

• Manage our relationships with industry analysts. Coordinate briefings and inquiry calls with key analy

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us components to an employee’s full compensation package here to help you to understand our total rewards package.

Sprout Social is proud to be an Equal Opportunity Employer. We do not discriminate based on identity - race, color, religion, national origin or ancestry, sex (including sexual identity), age, physical or mental disability, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally recognized protected basis under federal, state, or local law. Because Sprout Social is a federal contractor, we affirmatively recruit individuals with a disability and protected veterans. Learn more about our commitment to diversity, equity and inclusion in our latest DEI Report .

If you need a reasonable accommodation for any part of the employment process, please contact us by email at accommodations@sproutsocial.com and let us know the nature of your request and your contact information. We'll do all we can to ensure you're set up for success during our interview process while upholding your privacy, including requests for accommodation. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

For more information about our commitment to equal employment opportunity, please click here (1) Equal Opportunity Employment Poster and (2) Sprout Social's Affirmative Action Statement .

Additionally, Sprout Social participates in the E-Verify program in certain locations, as required by law

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