Product Marketing Manager (Threat Intel)
SpyCloud · Remote · Austin, Texas | Remote · $115k–$150k
Posted by SpyCloud on their careers site · View the original posting
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The posting, as SpyCloud wrote it
SpyCloud is on a mission to make the internet a safer place by disrupting the criminal underground. SpyCloud’s solutions thwart cyberattacks and protect more than 4 billion accounts worldwide. Cybersecurity is an exciting, evolving space, and being at the forefront of the fight to disrupt cybercrime makes SpyCloud a special place to work. If you’re driven to align your career with a fantastic mission, look no further!
Identity Threat Intelligence is one of the most interesting corners of a crowded market. Every vendor has data. Few can explain why theirs changes what a security team does on Monday morning. As our Product Marketing Manager for the solution area, that explanation is yours to build: why companies should care about SpyCloud, and how we are different.
This is a high-growth solution area, and 2027 will bring continued innovation, including more AI-powered investigations. We want someone who knows this world well enough to help define what great looks like, and who can bring our sellers, customers, and partners along on the path to disrupting cybercrime.
You do not need to have been a product marketer. If you have spent your career as a threat researcher, CTI analyst, investigator, sales engineer, product manager, or engineer in this space, and you write & present well, we want to talk to you.
You will report to our Senior Director of Product Marketing, and partner with Sales, Demand Gen, Content, Customer Success, and Product as regular collaborators. You will be especially close to the Investigations product team, since the people who use Investigations (security teams, fraud analysts, investigators, and threat intelligence professionals) overlap heavily with the audiences you will market to. It is a role with real ownership and plenty of variety.
What You'll Do
Read the market
- Research how buyers choose and use threat intelligence.
- Turn customer feedback from calls, advisory programs, and win/loss reviews into messaging and priorities.
- Identify where SpyCloud is different and state it in terms the field can defend.
Know the competition
- Run the competitive intelligence program for your solution area: competitor moves, win/loss patterns, market shifts.
- Build battlecards, talk points, and objection handling for live deals.
- Brief Sales, Product, and leadership as the landscape changes.
Sharpen the story
- Define why companies should care about SpyCloud and how we are different, for security operations, threat intel, fraud, and identity audiences.
- Shape AI-powered investigations messaging for users and organizations at different levels of maturity, acceptance, and skepticism.
- Explain technical capabilities clearly to practitioners and executives.
- Keep messaging consistent across Identity Threat Intelligence and Investigations, from the UI to the API and MCP.
Launch well
- Lead cross-functional GTM for new capabilities, data sets, APIs, and integrations, aligning Product, Sales, Marketing, and Cu
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This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
SpyCloud expressly prohibits any form of workplace harassment. Improper interference with the ability of SpyCloud's employees to perform their job duties may result in discipline up to and including discharge. SpyCloud shares the right to work and participates in the E-Verify program in all locations.
If you need assistance or accommodation due to a disability, you may contact us.
Our Culture
Our culture is something really special. We’re all driven to disrupt the cybercriminal economy as we keep customer accounts safe from compromise. We support a truly worthy and serious mission, but we have fun doing it together. If you are driven, inventive, and collaborative, you’ll fit right in.
SpyCloud’s Recruitment Policy
We will never ask an applicant for sensitive or personal financial information during the recruitment process. We advise all applicants seeking employment with SpyCloud to review available information on recruitment fraud. Anyone who suspects that they have been contacted by someone falsely representing SpyCloud should email careers@spycloud.com .
Compensation Transparency Policy
At SpyCloud, we believe in transparency and fairness in compensation. We strive to ensure that all employees are fairly compensated for their contributions, and we openly discuss our compensation philosophy and structure. We are committed to providing competitive salaries and benefits packages to attract and retain top talent, and we encourage open dialogue and feedback regarding compensation matters.
Learn more and apply: SpyCloud Careers
SpyCloud is not sponsoring visas at this time.
For applicants residing in California, please click here to read SpyCloud's CCPA Notice.
For applicants residing in the UK, please click here to read SpyCloud's Employee Privacy Notice.