Senior Paid Media Manager

The posting, as Sunco Lighting wrote it

This role is based at our headquarters in Valencia, California, and requires an on-site schedule Monday through Friday from 8:00 a.m. to 5:00 p.m.

Who We Are

Sunco is one of the largest and fastest-growing online lighting retailers in the U.S.—and we’re just getting started. Headquartered in sunny Valencia, CA, we’re powered by an amazing team of people who bring passion, purpose, and innovation to everything they do.

What We Do

We light up the world—literally

Millions of customers have trusted Sunco for our energy-efficient LED lighting and our commitment to quality, value, and customer care. Whether it’s a home renovation or a large-scale commercial project, our mission is to deliver top-tier lighting solutions with unbeatable service and eco-conscious impact.

At Sunco, we don’t just sell lights—we help our customers see things in a whole new light.

About the Role

The Senior Paid Media Manager will own the strategy, hands-on execution, and optimization of Sunco.com’s full-funnel paid acquisition program across Google, Meta, TikTok, Reddit, and other emerging channels. This role will manage campaign strategy, budgets, audience segmentation, creative testing, measurement, and experimentation to drive profitable e-commerce growth. Working closely with Marketing, Creative, E-commerce, Analytics, Web, and Lifecycle teams, this individual will translate complex performance data into clear recommendations, improve customer acquisition and retention, and identify scalable opportunities that strengthen revenue, ROAS, and long-term customer value.

What You’ll Do

• Own the strategy, hands-on execution, and daily optimization of Sunco.com’s full-funnel paid acquisition program.
• Manage campaigns across Google Shopping, Search, Performance Max, YouTube, Demand Gen, Reddit, Meta, TikTok, and emerging channels.
• Build campaigns across the customer journey, from awareness and consideration through purchase, remarketing, and retention.
• Manage campaign structure, targeting, bidding, budgets, creative testing, product feeds, and performance reporting.
• Develop channel and audience strategies based on customer intent, product category, buyer behavior, and funnel stage.
• Recommend budget allocations based on performance, marginal return, growth potential, and customer-acquisition efficiency.
• Optimize performance against ROAS, CPA, conversion rate, customer lifetime value, revenue contribution, and other business targets.
• Evaluate performance beyond platform-reported and last-click attribution using incrementality testing, holdouts, and other measurement methods.
• Monitor spend, pacing, conversion quality, and performance risks, taking timely corrective action when needed.
• Partner with Analytics and Web teams to ensure campaign tracking, attribution, reporting, and product feeds are reliable.
• Translate complex performance data into clear recommendations about what is working, what should change, and where Sunco should invest next.
• Bui

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y match to help you save for retirement.

• Flexible Spending Accounts (FSAs): Take advantage of FSAs to manage out-of-pocket healthcare and dependent care expenses efficiently.
• Time Off Policy : We believe in the importance of work-life balance and provide a generous time off policy, including paid vacation, holidays, and sick leave.
• Employee Assistance Program (EAP): Access confidential counseling and support services for personal and professional challenges.
• Team Building Activities: Engage in weekly challenges, weekly Wellness Walks, regular team-building activities, and quarterly company outings to foster a strong sense of community.

Job Type: Full-time , Exempt
Compensation: $120,000 - $140,000

DISCLAIMER: This is not necessarily an exhaustive list of all responsibilities, duties, skills, efforts, requirements, or working conditions associated with the job. While this is intended to accurately reflect the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned.
Sunco Lighting Inc. provides equal employment opportunities to all employees and applicants for employment and complies with Ban the Box laws, which prohibit us from inquiring about an applicant's criminal history until after a conditional job offer has been made. We also prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Sunco values privacy as a top priority. To understand more about the data we collect and process as part of our application, please view our Sunco Privacy Notice