VP Brand

The posting, as Superpower wrote it

ABOUT SUPERPOWER

Superpower is building a new health system to extend and enhance human life. We bring testing, personalized insights and ongoing care together to help people understand their health and take action earlier.

Our challenge is to make proactive healthcare understandable, desirable and trusted enough that people choose to act. We want Superpower to become the brand people turn to when they decide to take ownership of their health.

ABOUT THE ROLE

We’re looking for a VP Brand to make Superpower a widely recognized and trusted health brand that people actively seek out.

You’ll own our brand strategy, integrated campaign roadmap and brand investment plan. Your job is to give people a clear reason to choose Superpower, bring that story to new audiences and build a stronger connection between the brand and the people we serve.

You’ll be accountable for the journey from customer insight to campaign idea, creative development, distribution and results. That means deciding which audiences and opportunities deserve our attention, setting the standard for the work and building the team and partner network to deliver it.

This is a hands-on leadership role. You’ll write briefs, shape messaging, review copy and design, work with production partners and get campaigns into the world.

WHAT YOU’LL OWN

• Brand strategy and positioning. Own the audience priorities, positioning and messaging that guide our brand work. Turn customer research, cultural insight and the realities of the product into a clear, differentiated reason to choose Superpower.
• Integrated campaigns from idea to impact. Set the campaign calendar and lead work from brief through production, launch and evaluation. Give every campaign a clear audience, idea, distribution plan and intended business outcome.
• Brand expression and creative standards. Set the brief and quality bar for brand campaigns. Work directly with copy, design and production specialists to make the work recognizable, memorable and true to Superpower. Build a brand system that helps teams make strong decisions as our offering grows.
• Community, events and social. Own our community, events and organic social strategy. Build ways for people to connect with Superpower and each other, and lead the team and partners bringing this work to life.
• Sustained visibility and demand. Build a plan for how people encounter Superpower between major campaigns. Connect content, creators, member stories, cultural partnerships and earned attention with campaign activity. Use brand media where it meaningfully extends the idea and reaches the right audience.
• Brand investment and measurement. Own the brand budget, prioritize investments and explain the tradeoffs. Establish a view of awareness, consideration, branded search and qualified demand, and work with Growth to assess how brand activity contributes to new-member acquisition.
• The team and operating process. Build and lead the brand team and external

[…]
for team health culture on the planet — live the ethos!

Investors

• Forerunner https://www.forerunnerventures.com/ (Top consumer healthcare VC in the world; early board members of Hims and Oura; Kirsten, founder of Forerunner, led our Series A)
• 8VC https://8vc.com/ (leading health and bio investor)
• Evan Moore https://www.linkedin.com/in/evanmoore/details/experience/ (Founder of Doordash; Partner at Khosla Ventures)
• Cyan Bannister https://wellfound.com/p/cyantist (early investor into Uber and SpaceX, former partner at Founder’s Fund, regarded as one of the top angels in the world)
• Balaji Srinivasan https://x.com/balajis (ex-Coinbase CTO and angel, ex-General Partner at a16z)
• Arielle Zuckerberg https://www.linkedin.com/in/ariellezuckerberg/ (active angel, tech leader, relatively famous brother)
• Cameron & Tyler Winklevoss https://winklevosscapital.com/portfolio/
• Susa Ventures https://susaventures.com/ (tier 1 healthcare VC)
• Bond Capital https://www.bondcap.com/ (General Partner Jay Simons https://www.linkedin.com/in/jaysimons/' early-stage fund within Bond)
• Long Journey Ventures https://www.longjourney.vc/ (investor in Uber, Notion, Loom, Affirm etc.)
• Influencers
• Shaan Puri https://x.com/ShaanVP (angel and podcast host of my first million)
• Brooke Monke https://www.tiktok.com/@brookemonk_?lang=en (50 million followers across socials)
• Logan Paul https://www.instagram.com/loganpaul/?hl=en
• Steve Aoki https://www.instagram.com/steveaoki/
• Justin Mares https://x.com/jwmares (founder of Truemed)
• Giannis Antetokounmpo https://www.instagram.com/giannis_an34
• Kylian Mbappé https://www.instagram.com/k.mbappe/

We’re proud to be a global team and welcome talent from around the world. We offer visa sponsorship and can support relocation to the United States for the right candidates. Much of our team is international, and we’re committed to building a team of top-tier talent.