Marketing Operations Specialist

The posting, as Talkdesk wrote it

Talkdesk competes in a market where the quality of execution separates companies that grow efficiently from those that spend more to get the same result. Marketing Operations is where that execution lives. This role exists to ensure that every dollar of marketing spend, every campaign, every event, and every account-based program translates into pipeline with zero friction. That requires a system built for precision where the right prospect reaches the right person at the right time, consistently and by design.

You sit inside the Marketing team, with close partnerships across Sales and RevOps. The marketers running campaigns, events, and account-based programs are your primary stakeholders. When the system works, their work converts.

In practice, that means owning the full operational surface of marketing technology: administering and continuously improving the tools that make up our GTM stack, building and maintaining the integrations that keep data moving cleanly between systems, designing the orchestrations that automate account and contact engagement, ensuring the enrichment and data integrity standards that make every downstream decision reliable. This is an interdependent system, and this person keeps it running as a coherent, high-performing whole.

What You'll Own

• Account-Based Marketing Orchestration: Serve as the technical owner of our ABM orchestration layer. Translate signals from our intent platform into automated, sequenced actions across our marketing automation platform and CRM, working closely with campaign and field marketing teams to ensure the right programs reach the right accounts at the right moment. Getting this infrastructure right is one of the highest-impact contributions this role makes to the business.
• Marketing Technology Foundation: Own the day-to-day health of our martech systems and the workflows, API calls, integrations, and syncs that connect them to keep prospect data moving accurately through the funnel. When something breaks or underperforms, you diagnose it, fix it, and document the resolution so it does not recur.
• Agentic AI Workflow Engineering: Design and build automated workflows that use AI capabilities to evaluate qualitative signals, such as demo request notes, intent activity, and unstructured form inputs, alongside firmographic data to produce dynamic lead scores and routing decisions. You write the API calls, design the orchestration logic, test against edge cases, and iterate based on conversion outcomes. Experience shipping something to production is the bar.
• Enrichment and Insights: Build and manage the workflows that construct a complete, account-level intelligence profile from the moment a prospect engages. That means aggregating first-party behavioral signals, third-party intent data, firmographic context, and web research into a unified view that captures not just the individual contact but the broader buying committee: who across the account is engaging, with what content

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Talent team at Talent@talkdesk.com .
Talkdesk is pioneering a new era of Customer Experience Automation (CXA), redefining how the world’s most admired brands interact with their customers through AI. Our global team of courageous innovators is customer-obsessed, building AI-first solutions that put empathy, trust, and transparency at the center of every interaction. We foster an inclusive culture where diverse perspectives drive our success and every voice belongs. Combining the stability of a global leader with the agility of a disruptor, Talkdeskers are empowered with the autonomy to drive meaningful impact, while giving back to the communities and environment around us.

Talkdesk has been recognized as a Leader in the Gartner® Magic Quadrant™ for Contact Center as a Service (CCaaS) and in the G2 Overall Grid® Reports for AI Agents and Contact Center. With seven consecutive years on the Forbes Cloud 100 and multiple AI Breakthrough awards, there has never been a more exciting time to join us as we shape the future of customer experience automation!

Work Environment and Physical Requirements

Primarily office-environment work, extended periods of sitting or standing, computer-based work. Limited lifting, and equipment usage limited to computer-related equipment (keyboards, mouse, etc.)

The Talkdesk story hinges on empathy and acceptance. It is the shared goal among all Talkdeskers to empower a new kind of customer hero through our innovative software solution, and we firmly believe that the best path to success for our mission is inclusivity, diversity, and genuine acceptance. To that end, we will hire, promote, work along, cheer for, bond with, and warmly welcome into the Talkdesk family all persons without regard to ethnic and racial identity, indigenous heritage, national origin, religion, gender, gender identity, gender expression, sexual orientation, age, disability, marital status, veteran status, genetic information, or any other legally protected status.