Lifecycle Marketing Manager

The posting, as Teal Health wrote it

Department: Marketing
Reports to: Product Marketing

ABOUT TEAL HEALTH

At Teal Health, we’re on a mission to provide women with the tools, access, and resources they need to make informed decisions about their health, starting with cervical cancer screening.

We believe it’s time to redesign women’s health and put women, their preferences, and their experiences at the center. By offering women the choice to self-collect from the comfort and convenience of home, we can expand access to life-saving preventive care and help eliminate cervical cancer in the U.S.

OUR VALUES

We boldly champion the future women deserve. And we do this through our values, which are to elevate women, expect exceptional, and learning, every day. The Teal team lives our values and uses them to guide our decisions when building Teal.

WHY WE ARE HIRING FOR THIS ROLE

We’re looking for a Lifecycle Marketing Manager to build and optimize the systems, journeys, and personalized touchpoints that help patients move from interest to action and ultimately stay engaged in preventive care.

This role will own lifecycle strategy and execution across the full patient funnel, from lead conversion and appointment attendance to kit return, abnormal follow-up adherence, and repeat screening engagement. You’ll build a highly personalized, data-driven patient engagement engine that improves conversion and adherence at every stage of the journey. This is a highly cross-functional role for someone who is equal parts strategist, operator, and optimizer. You’ll partner closely with marketing, product, medical operations, customer support, commercial and data teams to continually improve the patient experience and remove friction from every touchpoint.

HOW WE WORK

We believe that

• Working together should be challenging, fun, and supportive.
• Decisions are made better by including diverse perspectives and respectfully challenging one another.
• We should be insanely proud of the work we put into the world.
• Great companies are built by investing in exceptional people and teams.
• Hard work matters, but so does making space to recharge and celebrate wins.
• We view AI as a powerful co-pilot, not the driver. We encourage candidates to leverage AI tools to optimize their workflows and scale their impact, provided it enhances—rather than replaces—the critical thinking and original effort required for the role.

WHAT YOU'LL DO

• Own lifecycle strategy and execution across Teal’s direct-to-consumer and B2B patient journeys, from initial outreach and acquisition through screening completion, follow-up care, retention, and repeat engagement.
• Build, optimize, and continuously improve patient journeys that increase conversion, appointment attendance, kit return rates, abnormal follow-up adherence, and repeat screening participation.
• Develop highly personalized, segmented lifecycle programs

[…]
ership mentality with the ability to move quickly in a fast-paced startup environment.

• Exceptional communication, organization, and prioritization skills.

PREFERRED

• Experience in healthcare, health tech, digital health, wellness, or regulated consumer industries.
• Experience with emerging patient-engagement channels — voice AI, ringless voicemail, and patient in-portal messaging.
• Fluency in long, non-linear patient journeys that play out over months to years, with dormancy windows, re-engagement after gaps, and recurring re-screening cadences.
• Familiarity with HIPAA-compliant communications, patient engagement, or healthcare lifecycle marketing, including vendor/BAA diligence and TCPA consent requirements when selecting and integrating engagement tools.
• Experience optimizing journeys tied to appointments, adherence, activation, or behavior change, especially where completion and follow-through carry clinical or financial weight.
• Experience supporting B2B2C programs for health systems, employers, payors, benefits providers, or other population health partners.
• Experience with experimentation frameworks, segmentation / eligibility-based journey design, or predictive lifecycle strategies.

The expected annual base salary range for this role is $135.000 – $175,000. Actual compensation within this range is based on factors such as skills, experience, location, and qualifications. This position is also eligible for equity and benefits.

BENEFITS

Benefits may include

• Equity compensation
• Health insurance
• FSA /DCFSA options
• 401(k)
• Parental leave
• Flexible PTO
• Professional development support

Teal Health is an equal opportunity employer. We are committed to building a diverse and inclusive team and do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other legally protected status.